Senior Demand Generation Manager

Fresche Solutions

. Lead creative development, including big ideas, messaging, campaign concepts, voice, design, and content .

Posted 10/27/2026full-timeRemote • Massachusetts • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation, leveraging AI for campaign automation and optimization. Proficient in building and executing end-to-end marketing campaigns across multiple channels, with a strong focus on creative development and measurable outcomes.

Highest-signal resume keywords

B2B Demand GenerationHubSpot ProficiencyAI-Driven Campaign AutomationCreative DevelopmentMulti-Channel Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationCampaign DevelopmentFunnel Data AnalysisSEO/AEOContent CreationLead ScoringMarketing AutomationCreative DirectionPortfolio DevelopmentData Reporting

Soft Skills

Creative ThinkingEditorial VoiceCollaborationStrategic PlanningCommunication

Tools & Technologies

HubSpotSalesforceGoogle AdsLinkedIn Campaign ManagerAI Tools

Industry Keywords

B2B MarketingManaged ServicesCloud MarketingIT InfrastructureMulti-Stakeholder Buying Cycles

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead creative development, including big ideas, messaging, campaign concepts, voice, design, and content
Build middle- and bottom-of-funnel programs such as assessments, ROI tools, case studies, demos, and executive briefings
Own nurture, account-level scoring, and MQL-to-opportunity conversion
Automate research, segmentation, personalization, campaign builds, and reporting using AI
Orchestrate paid, organic, community, SEO/AEO, third-party, events, podcasts, webinars, and direct-mail channels
Partner with Product Management to turn roadmap, positioning, and customer proof into offers and campaigns
Drive demand for net-new logos, installed-base expansion, and joint campaigns with IBM, Microsoft, and channel partners
Build end-to-end campaigns in HubSpot with clean tracking
Align with Business Unit Sales on lead definitions and handoff
Report pipeline, ROI, and conversion to leadership and make investment decisions
Deliver a BU demand plan, fresh creative direction, and AI-automated campaign workflow within 90 days
Launch a measurable MOFU program within six months
Build distinctive IBM i marketing backed by attributable pipeline within 12 months

Requirements

What you’ll need

5+ years in B2B demand generation
Record of moving buyers through MOFU into qualified pipeline
Creative, out-of-the-box thinker with a portfolio demonstrating creative work
Strong eye for design
Sharp editorial voice
AI-first approach, with examples of using AI to scale output while raising quality
Hands-on experience across paid, organic, SEO/AEO, and third-party channels
Understanding of how AI is changing search
Experience marketing managed services, cloud, or IT infrastructure with long, multi-stakeholder buying cycles
Experience partnering with Product Management, Sales, and channel partners
Strong proficiency in HubSpot, Salesforce, Google Ads, and LinkedIn Campaign Manager
Fluency in funnel data

Benefits

Comp & perks

Fast-moving team environment
Freedom to tell complex marketing stories in distinctive ways
Opportunity to work with AI and data at the center of marketing
Opportunity to work with prospects, customers, partners, Product Management, Sales, IBM, and Microsoft
Professional exposure to modernizing IBM i systems, cloud, data, and AI