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Influencer Outreach Specialist
Fresh Prints. Build and manage a roster of influencers in the sorority, fraternity, and collegiate social media space .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing influencer marketing campaigns, including discovery, outreach, and performance reporting, while effectively negotiating with creators and analyzing campaign effectiveness. Strong understanding of the social media landscape, particularly TikTok and Instagram, is essential for building and maintaining relationships with influencers.
Highest-signal resume keywords
Influencer MarketingCampaign ManagementNegotiation SkillsSocial Media AnalyticsCreative Direction
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Influencer Campaign ManagementContract NegotiationPerformance ReportingContent ReviewBudget Management
Soft Skills
Creative JudgmentOrganizational AbilityAnalytical Ability
Tools & Technologies
Influencer Management ToolsSocial Media Analytics Tools
Industry Keywords
Greek LifeCollegiate AudienceSocial Media EcosystemCreator Partnerships
About the role
Key responsibilities & impact- Build and manage a roster of influencers in the sorority, fraternity, and collegiate social media space
- Develop and execute influencer campaigns aligned with recruitment season, homecoming, formals, philanthropy events, and product launches
- Brief creators with clear, compelling, on-brand creative direction
- Measure campaign impact on brand awareness and orders
- Build long-term influencer relationships
- Discover and evaluate creators across TikTok and Instagram
- Own the influencer pipeline and prospect for future partners
- Manage outreach, contracting, product seeding, content review, approval, and posting coordination
- Negotiate rates, deliverables, and usage rights
- Track campaign performance and report results to the Brand team
- Run campaign post-mortems and refine the influencer ROI metrics framework
Requirements
What you’ll need- 2 - 4 years of experience in influencer marketing, creator partnerships, or a closely related field
- Deep familiarity with TikTok and Instagram as both a marketer and a consumer
- Experience managing influencer campaigns end-to-end: discovery, outreach, contracting, briefing, content review, and performance reporting
- Experience negotiating with creators on rates, deliverables, and usage rights
- Comfort with influencer management and analytics tools
- Proven ability to manage a roster of multiple creators across simultaneous campaigns
- Experience with or strong understanding of the Greek life / collegiate audience is a significant plus
- Genuine fluency in the social media ecosystem
- Strong creative judgment
- Analytical ability to evaluate campaign effectiveness
- Organizational ability to manage 30+ creators across simultaneous campaigns
- Ability to achieve results with a lean influencer budget
Benefits
Comp & perks- $40 Night Shift Allowance
- 2-month paid Sabbatical to eligible employees