Senior Lifecycle Marketing Specialist

Fresh Tracks Canada

. Build, QA, schedule, and deploy promotional, nurture, trigger, and transactional email programs and smart campaigns in Marketo.

Posted 9/17/2026full-timeVancouver • CanadaSenior💰 CA$85,000 - CA$100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and managing email marketing campaigns using Marketo, including audience segmentation, dynamic content, and automation logic. Proficient in utilizing AI tools for campaign optimization and reporting, with a strong focus on quality assurance and deadline management.

Highest-signal resume keywords

Marketo Campaign ManagementAudience SegmentationEmail Marketing OperationsAI Tool UtilizationHTML and CSS Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketoEmail MarketingAudience SegmentationDynamic ContentAutomation LogicHTMLCSSA/B TestingCampaign ReportingVelocity Scripting

Soft Skills

Attention to DetailSelf-PrioritizationDeadline Management

Tools & Technologies

SalesforceBigQueryAmplitudeConfluenceWebinar PlatformsDynamic Chat Tools

Certifications & Qualifications

Marketo Certified Expert (MCE)

Industry Keywords

Lifecycle MarketingMarketing AutomationB2C MarketingHigh-Consideration Environments

Tech Stack

Tools & technologies

BigQueryCloudOracleSQL

About the role

Key responsibilities & impact

Build, QA, schedule, and deploy promotional, nurture, trigger, and transactional email programs and smart campaigns in Marketo.
Build emails from existing templates using tokens, snippets, and segmentation-driven dynamic content.
QA copy, links, UTMs, rendering, dynamic-content logic, and audience targeting for every send.
Pull and validate audiences, segment counts, suppressions, and targeting logic.
Handle daily Marketo operations, including system notifications, sync monitoring, queue management, template libraries, list health, suppression logic, and compliance queues.
Maintain lifecycle segmentations, smart lists, lead scoring, and the Marketo SOP in Confluence.
Monitor Marketo-Salesforce, BigQuery, and Amplitude integrations, diagnose errors, and coordinate fixes with DevOps.
Build end-to-end webinar programs and maintain webinar platform integrations with Marketo and Salesforce.
Build and maintain Dynamic Chat dialogues and streams, including targeting, meeting booking, and routing.
Monitor webinar and chat performance and adjust flows, timing, and targeting based on data.
Use AI tools for copy drafting, subject-line variants, QA checks, and segmentation analysis; contribute to prompt libraries and AI guidelines.
Implement personalization and behavioral triggers across programs.
Build and run A/B tests and report results.
Partner with Content, Design, and Sales to secure assets, approvals, and copy.
Pull campaign reporting, identify trends, and recommend adjustments.
Monitor shared campaign response channels and route inquiries.
Manage the concurrent campaign queue, prioritize deadlines, and raise risks early.

Requirements

What you’ll need

3-5 years in email marketing, marketing operations, or lifecycle marketing, with most of that time spent building campaigns hands-on.
Strong hands-on Marketo experience: independently build smart campaigns, programs, segmentations, dynamic content, and automation logic.
Experience building and maintaining audience segmentation in Marketo: behavioral triggers, lifecycle stage logic, engagement scoring, and suppression rules.
Working knowledge of the Marketo-Salesforce integration: sync behavior, field mapping, and troubleshooting misalignment.
Demonstrated experience using AI tools such as Claude, ChatGPT, or similar in a professional marketing context.
Proficient in basic HTML and CSS for email formatting and troubleshooting rendering issues.
Comfortable pulling reports and reading campaign metrics.
Excellent attention to detail and track record of owning QA in high-volume email environments.
Ability to manage multiple concurrent campaigns, self-prioritize, and consistently hit deadlines.
Marketo Certified Expert (MCE) is preferred; equivalent hands-on depth may be demonstrated through work samples, technical discussion, or practical assessment.
Preferred experience with webinar programs and marketing automation integrations.
Preferred experience with Marketo Dynamic Chat or another conversational marketing tool.
Comparable hands-on experience with Oracle Eloqua, Salesforce Marketing Cloud, Adobe Campaign, Braze, or Iterable.
Velocity scripting for advanced Marketo personalization is preferred.
Familiarity with Amplitude, BigQuery, or SQL for audience validation and data pulls is preferred.
Experience in travel or other high-consideration B2C environments is preferred.

Benefits

Comp & perks

3 weeks vacation (4 weeks after your first year)
Extended health benefits package
Comprehensive employee assistance program
Paid anniversary day off
“Pawternity leave” days for your new furry family members
Great working hours
Friendly and fun team environment with company celebrations and social events
Access to Canadian travel industry discounts!
DE&I initiatives and events
Community (volunteer) Hours
Paid Maternity & Parental leave
Paid Pregnancy loss leave