Fresh Tracks Canada

Marketing

• Build, QA, schedule, and deploy promotional, nurture, trigger, and transactional email programs and smart campaigns in Marketo.
• Build emails from existing templates using tokens, snippets, and segmentation-driven dynamic content.
• QA copy, links, UTMs, rendering, dynamic-content logic, and audience targeting for every send.
• Pull and validate audiences, segment counts, suppressions, and targeting logic.
• Handle daily Marketo operations, including system notifications, sync monitoring, queue management, template libraries, list health, suppression logic, and compliance queues.
• Maintain lifecycle segmentations, smart lists, lead scoring, and the Marketo SOP in Confluence.
• Monitor Marketo-Salesforce, BigQuery, and Amplitude integrations, diagnose errors, and coordinate fixes with DevOps.
• Build end-to-end webinar programs and maintain webinar platform integrations with Marketo and Salesforce.
• Build and maintain Dynamic Chat dialogues and streams, including targeting, meeting booking, and routing.
• Monitor webinar and chat performance and adjust flows, timing, and targeting based on data.
• Use AI tools for copy drafting, subject-line variants, QA checks, and segmentation analysis; contribute to prompt libraries and AI guidelines.
• Implement personalization and behavioral triggers across programs.
• Build and run A/B tests and report results.
• Partner with Content, Design, and Sales to secure assets, approvals, and copy.
• Pull campaign reporting, identify trends, and recommend adjustments.
• Monitor shared campaign response channels and route inquiries.
• Manage the concurrent campaign queue, prioritize deadlines, and raise risks early.

Senior Lifecycle Marketing Specialist