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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in packaging design and production, with a strong ability to lead creative teams and develop scalable design systems that align with brand strategy and consumer insights. Proficient in managing the entire packaging design process from ideation to final production while ensuring high-quality execution and adherence to regulatory requirements.
Highest-signal resume keywords
Packaging Design LeadershipAdobe Creative Suite ProficiencyConsumer Insights TranslationCreative Direction and DevelopmentPrint Processes and Color Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Packaging DesignConcept DevelopmentDesign SystemsTypographyIllustrationPhotographyColor ManagementPrepressFile PreparationProduction Release
Soft Skills
Creative JudgmentCommunicationOrganizational SkillsMulti-taskingAttention to Detail
Tools & Technologies
Adobe IllustratorAdobe PhotoshopAdobe InDesign
Certifications & Qualifications
Bachelor’s Degree in Graphic DesignBachelor’s Degree in Communication DesignBachelor’s Degree in Packaging Design
Industry Keywords
Consumer Packaged GoodsBrand StrategyRetail EnvironmentsCross-functional CollaborationCreative Development
About the role
Key responsibilities & impact- Own and evolve the creative vision and design strategy for packaging across Frida’s portfolio
- Translate brand strategy, consumer insights, product positioning, and business objectives into packaging concepts and design solutions
- Lead packaging design from ideation and concept development through refinement, production, quality control, and final release
- Establish scalable packaging design systems, principles, and standards
- Lead creative development for new product launches, line extensions, packaging refreshes, kits, and related brand experiences
- Set creative standards for typography, illustration, photography, color, materials, structure, and visual execution
- Lead, develop, and inspire packaging designers and art production talent
- Partner with Brand Marketing, Product Development, Operations, Regulatory, Sales, and other cross-functional teams
- Guide global packaging adaptations across countries, languages, formats, and regulatory requirements
- Oversee production, including concept validation, proofs, color and print quality, troubleshooting, and final approvals
- Lead creative vision for in-store merchandising, displays, end caps, and retail touchpoints
- Evaluate and direct external agencies, freelancers, production partners, photographers, illustrators, and other creative resources
- Prioritize work, manage competing timelines, and ensure efficient delivery of high-quality creative
- Monitor consumer, retail, packaging, design, materials, printing, and technology trends
Requirements
What you’ll need- Bachelor’s Degree in Graphic Design, Communication Design, Packaging Design, or related field preferred
- 8+ years of progressive design experience with significant experience in packaging and consumer-facing brands, preferably within consumer packaged goods
- Demonstrated experience leading packaging creative across a broad product portfolio, from concept development through production and launch
- Strong portfolio demonstrating exceptional packaging design, brand storytelling, design systems, and creative thinking
- Proven experience leading, developing, and providing creative direction to designers and production talent
- Deep understanding of packaging design and production, including print processes, substrates, color management, prepress, file preparation, proofs, and production release
- Expert proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign
- Strong understanding of typography, photography, illustration, composition, color, and other core design disciplines
- Experience developing scalable packaging systems and adapting creative across product lines, formats, markets, and retail environments
- Ability to connect creative decisions to brand strategy, consumer needs, commercial objectives, and executional realities
- Strong creative judgment with the ability to give clear, actionable feedback and confidently present and defend design recommendations to senior and cross-functional stakeholders
- Demonstrated ability to balance ambitious creative thinking with resourcefulness, speed, and disciplined execution
- Ability to work in a fast-paced environment in which requirements and priorities constantly change
- Excellent written and verbal communication
- Strong organizational and multi-tasking skills with high attention to detail
- Self-starter able to complete tasks independently and collaboratively
Benefits
Comp & perks- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office
- Learning & development opportunities for professional and personal growth
- Company-wide events and outings
- Volunteer opportunities
- Exclusive employee product discounts
- Flexible option to work remotely Mondays and Fridays