Frida

Human Resources

• Manage payroll processing through HRIS and ensure accurate, timely payment
• Process new hires, terminations, compensation changes, bonuses, deductions, reimbursements, and payroll adjustments
• Review payroll data and reports and resolve discrepancies before processing
• Coordinate year-end payroll activities, tax documentation, garnishments, reporting, and compliance requirements
• Administer medical, dental, vision, life, disability, and other employee benefits
• Support benefit enrollment, qualifying life events, terminations, employee questions, annual renewal, and Open Enrollment
• Liaise with HRIS, benefits broker, benefit carriers, employees, 401(k) providers, and external partners
• Administer the 401(k) plan and reconcile contributions between HRIS and the 401(k) system
• Administer FMLA, parental, disability, personal, and applicable state leave programs
• Maintain leave records and track dates, documentation, and return-to-work timelines
• Coordinate leave activity across TriNet, payroll, benefits, and carriers
• Conduct recurring payroll and HR audits across employee data, compensation, PTO, benefits, employment status, and HR records
• Maintain employee records, HR systems, and process documentation across TriNet, Vestwell, benefit carriers, and internal records
• Support onboarding, offboarding, employee changes, handbook and policy updates, compliance reporting, employment verifications, unemployment claims, workers’ compensation, and audits
• Improve, streamline, or automate recurring HR operational processes
• Report to and work closely with the Senior Director of HR

Payroll and Benefits Specialist

Art Director

• Own and evolve the creative vision and design strategy for packaging across Frida’s portfolio
• Translate brand strategy, consumer insights, product positioning, and business objectives into packaging concepts and design solutions
• Lead packaging design from ideation and concept development through refinement, production, quality control, and final release
• Establish scalable packaging design systems, principles, and standards
• Lead creative development for new product launches, line extensions, packaging refreshes, kits, and related brand experiences
• Set creative standards for typography, illustration, photography, color, materials, structure, and visual execution
• Lead, develop, and inspire packaging designers and art production talent
• Partner with Brand Marketing, Product Development, Operations, Regulatory, Sales, and other cross-functional teams
• Guide global packaging adaptations across countries, languages, formats, and regulatory requirements
• Oversee production, including concept validation, proofs, color and print quality, troubleshooting, and final approvals
• Lead creative vision for in-store merchandising, displays, end caps, and retail touchpoints
• Evaluate and direct external agencies, freelancers, production partners, photographers, illustrators, and other creative resources
• Prioritize work, manage competing timelines, and ensure efficient delivery of high-quality creative
• Monitor consumer, retail, packaging, design, materials, printing, and technology trends

Design Director, Packaging

Sales

• Partner with the Senior Director of Sales to manage and grow the Walmart business
• Support day-to-day account strategy and execution
• Develop Walmart-specific reporting and actionable insights on sales, share, competition, inventory, assortment, and retailer P&L
• Leverage Walmart Retail Link and Scintilla to identify trends, opportunities, and risks
• Manage the Walmart item pipeline, including new items, distribution expansions, modular changes, swaps, and deletions
• Partner with Operations and Planning on inventory, replenishment, forecasts, ship dates, pricing changes, and account needs
• Own Walmart new item setup and execution for successful omnichannel launches
• Support Walmart modular planning and execution, including assortment changes, launches, and resets
• Partner with the Digital Team to maintain accurate and optimized Walmart.com PDPs and monitor competition
• Lead Walmart ISM and display planning and execution
• Coordinate with Walmart, external vendors, and internal Design and Marketing teams
• Support annual Walmart planning and negotiation processes
• Develop weekly executive-level Walmart business recaps highlighting performance, opportunities, risks, and actions
• Build cross-functional relationships to execute Walmart priorities

Senior Sales Manager

Recruitment

• Drive full talent lifecycle initiatives, including recruiting, contractor engagement, onboarding, and candidate experience
• Proactively source and attract talent through job boards, social media, networking, and direct sourcing
• Screen resumes and conduct in-person and virtual interviews
• Assess candidate qualifications, capabilities, values alignment, skills, experience, and cultural fit
• Collaborate with hiring managers to understand hiring needs and develop recruitment strategies
• Build and maintain relationships with candidates, contractors, hiring managers, and cross-functional partners
• Partner with recruiting agencies, staffing vendors, and contractor partners to build talent pipelines
• Create candidate pipelines for active and anticipated openings
• Consult with hiring managers on hiring best practices
• Support onboarding coordination and transition new hires into the organization
• Partner with HR and business leaders on talent planning, workforce scalability, and employee lifecycle initiatives
• Track recruiting activity, hiring metrics, contractor data, and talent acquisition KPIs
• Maintain reporting on personnel, new hires, and TA KPIs in partnership with the Senior Director of Talent Management
• Improve recruiting and candidate experience processes for efficiency and scalability
• Complete other projects as assigned

Senior Recruiter

Social Media Manager

• Serve as a recurring on-camera face of the Frida brand across TikTok, Instagram Reels, and YouTube Shorts
• Lead and manage always-on content calendars for Baby, Mom, and Fertility brands across TikTok, Instagram, YouTube, and LinkedIn
• Develop and oversee social briefs, coordinate stakeholder feedback, and ensure timely execution of assets and captions
• Plan and optimize in-house content production
• Shoot, edit, and publish content the same day, including filming in-office
• Write video briefs and storyboards and provide clear briefs for designers
• Partner with video editors on larger productions and provide direction and feedback
• Pitch and produce Reels, TikTok and YouTube videos and designed assets
• Generate concepts, formats, hooks, and trend-responsive content
• Coordinate and manage shoots, sourcing samples and props and collaborating with talent or influencers
• Serve as the main point of contact for internal brand and marketing teams, including NPD launch requests
• Prioritize cross-functional content requests, leadership requests, and business priorities
• Manage and develop direct reports and contractors
• Analyze and report monthly and campaign performance and use insights to improve strategy
• Track competitors and the broader category
• Use social listening to monitor sentiment and community needs
• Own and strategize the brand culture calendar
• Act as a brand ambassador and ensure social communications meet brand standards

• Lead end-to-end recruiting across functions and levels
• Conduct critical, senior-level, and hard-to-fill searches
• Partner with the CHRO, executive leadership, Finance, and hiring managers on workforce and recruiting plans
• Build and strengthen diverse talent pipelines
• Advise leaders on hiring decisions using market insights and recruiting expertise
• Design and improve scalable recruiting processes, including intake, sourcing, screening, interviewing, assessment, selection, and reporting
• Establish competency-based interview guides, evaluation criteria, and interviewer training
• Own the candidate experience throughout the recruiting lifecycle
• Partner with People Operations on employer branding and talent attraction strategies
• Lead, coach, and develop Talent Acquisition team members
• Evaluate recruiting technology, tools, and external resources
• Manage relationships with external search partners and agencies
• Monitor talent-market trends and emerging recruiting practices
• Champion accountability, collaboration, candor, and continuous improvement across hiring
• Support additional People Team initiatives as business needs evolve
• Work closely with the CHRO, executive leadership, Finance, hiring managers, People Team, Talent Acquisition team, and external search partners

Director, Talent Acquisition

Performance Marketing

• Coordinate day-to-day creative workstreams across internal stakeholders, agency partners, freelancers, and UGC creators
• Update project timelines, creative trackers, deliverable schedules, and status updates across multiple active projects
• Follow up on open items, surface blockers, and help ensure projects continue moving
• Manage UGC and creator communication, product sends, shipment tracking, deliverable collection, and production logistics
• Maintain organized creative libraries, asset trackers, naming conventions, and documentation
• Prepare materials for internal reviews and capture and share feedback and action items
• Support UGC creator and freelancer workflows, including briefings, brand guidelines, and deliverable requirements
• Review incoming creative against briefs and brand standards
• Translate internal feedback into actionable direction for creators, freelancers, and agency partners
• Support creative concepts, variations, and testing ideas
• Write and iterate hooks, headlines, on-screen text, captions, creator talking points, and paid social copy
• Assist with asset adaptation and versioning, including light graphic design or video editing when capabilities allow
• Proof and QA final creative assets before launch
• Research competitors, creators, paid social formats, platform trends, and cultural or category behavior
• Maintain a library of hooks, formats, messaging approaches, and visual references
• Mine reviews, comments, social content, and consumer sources for creative insights
• Organize creative performance data from platform and reporting tools
• Support creative performance analysis by identifying patterns and opportunities