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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing creative workflows, including UGC and creator communication, while ensuring alignment with brand standards and performance metrics. Proficient in developing engaging social content and analyzing creative performance to drive impactful marketing strategies.
Highest-signal resume keywords
Paid Social CreativeContent ProductionCreator MarketingSocial Media Performance MetricsAttention to Detail
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentHook WritingHeadline CreationOn-Screen Text DevelopmentSocial CopywritingCreative Performance AnalysisGraphic DesignVideo EditingProject ManagementCreative Brief Evaluation
Soft Skills
CommunicationCollaborationProblem-SolvingOrganizational SkillsAdaptability
Tools & Technologies
AI-Assisted ToolsCreative TrackersReporting ToolsSocial Media Platforms
Industry Keywords
UGCDTCCPGMetaTikTokYouTubeShort-Form ContentPerformance MarketingBrand GuidelinesCreative Insights
About the role
Key responsibilities & impact- Coordinate day-to-day creative workstreams across internal stakeholders, agency partners, freelancers, and UGC creators
- Update project timelines, creative trackers, deliverable schedules, and status updates across multiple active projects
- Follow up on open items, surface blockers, and help ensure projects continue moving
- Manage UGC and creator communication, product sends, shipment tracking, deliverable collection, and production logistics
- Maintain organized creative libraries, asset trackers, naming conventions, and documentation
- Prepare materials for internal reviews and capture and share feedback and action items
- Support UGC creator and freelancer workflows, including briefings, brand guidelines, and deliverable requirements
- Review incoming creative against briefs and brand standards
- Translate internal feedback into actionable direction for creators, freelancers, and agency partners
- Support creative concepts, variations, and testing ideas
- Write and iterate hooks, headlines, on-screen text, captions, creator talking points, and paid social copy
- Assist with asset adaptation and versioning, including light graphic design or video editing when capabilities allow
- Proof and QA final creative assets before launch
- Research competitors, creators, paid social formats, platform trends, and cultural or category behavior
- Maintain a library of hooks, formats, messaging approaches, and visual references
- Mine reviews, comments, social content, and consumer sources for creative insights
- Organize creative performance data from platform and reporting tools
- Support creative performance analysis by identifying patterns and opportunities
Requirements
What you’ll need- 4+ years of experience in paid social creative, content production, creator marketing, social media, performance marketing, or a related field
- Strong understanding of short-form social content and platform best practices across Meta, TikTok, and YouTube
- Experience developing hooks, headlines, on-screen text, creator talking points, and social copy
- Ability to manage multiple deliverables, stakeholders, and deadlines with strong attention to detail
- Ability to evaluate content for clarity, pacing, messaging, tone, and overall execution
- Working knowledge of paid social performance metrics
- Comfortable using AI-assisted tools for research, copy, and creative iteration
- Experience with UGC/creators, design, video editing, or DTC/CPG is a plus
Benefits
Comp & perks- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings
- Volunteer opportunities throughout the year
- Exclusive employee product discounts