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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in editing direct-response and e-commerce ads for platforms like Meta and TikTok, focusing on conversion-driven creative strategies. Proficient in utilizing visual elements and performance feedback to enhance ad effectiveness and viewer retention.
Highest-signal resume keywords
Experience Editing Direct-Response AdsProficiency in Premiere ProUnderstanding of Paid Social Creative PerformanceExperience with UGC and Short-Form Social Video AdsAbility to Edit Toward Conversion
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Editing Direct-Response AdsCreative Testing and IterationUnderstanding of Retention and Watch TimeUse of Visual Pattern InterruptsEditing Footage for ConversionOn-Screen Text and CaptionsB-Roll UsageFast PacingCreating Platform-Native AdsBuilding Credibility and Social Proof
Soft Skills
Strong Instincts for HooksClear Communication of Product Benefits
Tools & Technologies
Premiere ProAfter EffectsCapCutDaVinci ResolveAI Tools in Editing Workflow
Industry Keywords
Paid SocialE-CommerceDTC BrandsUGCConversion-Focused Ads
About the role
Key responsibilities & impact- Edit short-form paid social ads for Meta and TikTok
- Create UGC-style, creator-led, product demo, testimonial, and benefit-driven ads
- Turn raw footage, scripts, voiceovers, and creative briefs into polished, conversion-focused ads
- Develop creative variations of winning ads for continued testing
- Test hooks, openings, pacing, captions, visuals, structures, and calls to action
- Use b-roll, on-screen text, motion graphics, sound design, and pattern interrupts to improve retention
- Adapt creative based on performance feedback and learnings
- Create platform-native ads that feel organic while being built to convert
- Support additional projects and responsibilities as business needs and priorities evolve
- Collaborate closely with paid social and creative teams
Requirements
What you’ll need- Experience editing direct-response or e-commerce ads
- Understanding of paid social creative performance
- Strong instincts for hooks and the first 1–3 seconds of an ad
- Fast, intentional pacing
- Understanding of retention, hold rate, and watch time
- Ability to use visual pattern interrupts
- Experience with on-screen text, captions, graphics, and b-roll
- Ability to make footage feel native to Meta and TikTok
- Ability to clearly communicate product benefits
- Ability to build credibility, desire, and social proof
- Ability to edit toward conversion, not just aesthetics
- Experience with creative testing and iteration
- Ability to simplify, cut, reorder, or restructure footage to strengthen ads
- Experience with Meta/Facebook and TikTok ad creative
- Experience with paid social and performance creative
- Experience with e-commerce or DTC brands
- Experience with UGC and short-form social video ads
- Experience with direct-response advertising
- Proficiency in Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar
- Experience using AI tools in an editing workflow is a plus
Benefits
Comp & perks- Ongoing freelance work, structured hourly or per project depending on fit
- Fully remote work
- Opportunity to build a long-term relationship with Frida
- Consistent access to footage, concepts, and creative briefs for new ad production, testing, and iteration
