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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market strategy, brand management, and performance analysis, with a strong focus on leveraging data insights to drive product success and optimize marketing efforts. Proficient in cross-functional collaboration and project management to enhance brand growth in the CPG sector.
Highest-signal resume keywords
Go-To-Market StrategyCPG Brand ManagementNielsen Data AnalysisProject ManagementMarket Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Brand ManagementData AnalysisPerformance OptimizationMarket ResearchBudget ManagementCreative DevelopmentCompetitive IntelligenceSKU StrategySales MeasurementPromotion Planning
Soft Skills
Communication SkillsCollaboration SkillsOrganizational SkillsAutonomous OperationPresentation Skills
Tools & Technologies
Microsoft Office Business SuitePowerPointExcelNielsenIRI
Industry Keywords
Consumer Packaged GoodsMarket TrendsCategory InsightsRetailer Sell-InCross-Functional Teams
About the role
Key responsibilities & impact- Define and coordinate go-to-market plans for new product launches
- Monitor performance and identify optimization opportunities to ensure budget delivery
- Define messaging strategy and oversee creative development of commercial assets for product launches and renovations
- Develop annual and quarterly briefs for cross-functional teams
- Measure the impact of paid, owned, and earned activation on sales
- Track media performance and budget, connecting spend to performance
- Develop line review materials for retailer sell-in and expansion opportunities
- Serve as a subject matter expert on the brand, consumer, and portfolio
- Compile competitive intelligence deep dives
- Evaluate product performance in market to refine plans and SKU strategy
- Conduct market analysis and desk research on category trends and insights
- Manage promotion planning and reporting
- Lead Nielsen category mapping for category and shopper insights
- Lead weekly business meetings to report trends, insights, and actions
- Collaborate with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s Degree in Marketing, Business, Data Analytics, or similar focus
- 6+ years of experience, including at least 2–4 years of experience in CPG Brand Management specifically
- Strong business acumen with an in-depth understanding of variables contributing to sustainably growing a brand and business
- Excellent written, verbal, communication, collaboration, and presentation skills
- Ability to operate autonomously and collaboratively
- Ability to manage multiple projects simultaneously and strong organizational skills
- Comfort working with incomplete datasets and uncertainty
- Willingness to learn new skills and take extra steps to drive the business
- Experience pulling, analyzing, and visualizing Nielsen and/or IRI data
- Proficiency in Microsoft Office Business Suite, including PowerPoint and Excel
Benefits
Comp & perks- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings
- Volunteer opportunities throughout the year
- Exclusive employee product discounts
- Flexible option to work remotely Mondays and Fridays