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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media management, content creation, and video production across platforms like TikTok, Instagram, and YouTube. Proven ability to lead teams, develop strategic content calendars, and analyze performance metrics to enhance brand engagement.
Highest-signal resume keywords
Social Media ManagementVideo Editing SkillsContent CreationLeadership ExperienceStrategic Marketing Understanding
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Video ProductionContent Calendar ManagementBrief WritingStoryboard DevelopmentData Analysis
Soft Skills
Strong CommunicationProject ManagementCreative MindsetCross-Functional Collaboration
Tools & Technologies
CapCutPremiereDash SocialSproutHootsuite
Industry Keywords
Brand AmbassadorCommunity EngagementEmerging Platform TrendsGen ZMillennial Audiences
About the role
Key responsibilities & impact- Serve as a recurring on-camera face of the Frida brand across TikTok, Instagram Reels, and YouTube Shorts
- Lead and manage always-on content calendars for Baby, Mom, and Fertility brands across TikTok, Instagram, YouTube, and LinkedIn
- Develop and oversee social briefs, coordinate stakeholder feedback, and ensure timely execution of assets and captions
- Plan and optimize in-house content production
- Shoot, edit, and publish content the same day, including filming in-office
- Write video briefs and storyboards and provide clear briefs for designers
- Partner with video editors on larger productions and provide direction and feedback
- Pitch and produce Reels, TikTok and YouTube videos and designed assets
- Generate concepts, formats, hooks, and trend-responsive content
- Coordinate and manage shoots, sourcing samples and props and collaborating with talent or influencers
- Serve as the main point of contact for internal brand and marketing teams, including NPD launch requests
- Prioritize cross-functional content requests, leadership requests, and business priorities
- Manage and develop direct reports and contractors
- Analyze and report monthly and campaign performance and use insights to improve strategy
- Track competitors and the broader category
- Use social listening to monitor sentiment and community needs
- Own and strategize the brand culture calendar
- Act as a brand ambassador and ensure social communications meet brand standards
Requirements
What you’ll need- Bachelor’s Degree in marketing, advertising, communications, or a related field
- 4+ years of social media management experience
- Proven track record of growing and engaging communities and end-to-end video ownership on TikTok, Instagram, LinkedIn, YouTube and other platforms
- Comfortable and confident on camera; a reel or portfolio of on-camera work is required
- Hands-on video editing skills in CapCut, Premiere, or similar, plus native in-app editing tools
- Examples of short-form video personally shot, edited, and published
- Experience writing briefs and building storyboards for video and design
- Experience managing at least one direct report or contractor
- Strategic understanding of social media’s role in marketing, brand building, and community engagement
- Understanding of emerging platform trends, cultural movements, and Gen Alpha, Gen Z and millennial audiences
- Strong leadership and project management skills
- Excellent writing, verbal communication, and content creation skills
- Creative and analytical mindset for data-informed decisions
- Proficiency in social media management tools such as Dash Social, Sprout, or Hootsuite
- Proficiency with TikTok, Instagram, LinkedIn, YouTube and Facebook
- Strong cross-functional collaboration skills
- Willingness to check channels outside normal hours, including evenings, weekends, and key launch moments
Benefits
Comp & perks- Comprehensive medical, vision, and dental plan options
- Employer paid life insurance
- Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
- FSA & HSA
- 401k matching up to 4% with immediate vesting
- Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off
- Pregnancy and parental leave
- Weekly wellness programming in-office
- Dog friendly office
- Learning & development opportunities for professional and personal growth
- Company-wide events & outings
- Volunteer opportunities throughout the year
- Exclusive employee product discounts
- Flexible option to work remotely Mondays and Fridays