Junior Market Development Analyst

FTD Educação

. Respond to and qualify marketing-generated inbound leads, making initial contact with prospective customers .

Posted 10/23/2026full-timeSão Paulo • BrazilJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead engagement and qualification, utilizing CRM systems and Excel for effective tracking and analysis of sales funnel performance. Strong communication and organizational skills support proactive outreach and process improvement initiatives.

Highest-signal resume keywords

Lead EngagementLead QualificationCRM SystemsExcelSales Process Improvement

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead EngagementLead QualificationCRM SystemsExcelSales Funnel Analysis

Soft Skills

Strong Communication SkillsOrganizational SkillsAnalytical MindsetProactive Approach

Industry Keywords

Business AdministrationSales ManagementMarketingCustomer OutreachOpportunity Qualification

About the role

Key responsibilities & impact

Respond to and qualify marketing-generated inbound leads, making initial contact with prospective customers
Engage with the customer base through outreach, reactivation, and opportunity qualification
Understand lead and customer needs to assess the potential of each opportunity
Forward qualified leads to the sales team, supporting the generation of business opportunities
Nurture and track leads throughout the sales funnel
Keep the CRM up to date by recording contacts, statuses, and relevant information
Support the analysis of lead and funnel performance data and metrics
Contribute to improvements in sales processes and lead quality

Requirements

What you’ll need

Currently pursuing or holding a bachelor's degree in Business Administration, Sales Management, Marketing, or a related field
Experience with lead engagement and qualification
Basic knowledge of CRM systems and Excel
Strong communication and organizational skills, with a disciplined approach
Analytical and proactive mindset, with a focus on processes

Benefits

Comp & perks

Meal or food allowance (Pluxee)
Transportation allowance
Life insurance – MetLife
Pharmacy benefit card
Health insurance – Bradesco
Dental insurance – Odontoprev
Zenklub: support for your mental health
Wellhub: focus on quality of life, health, and well-being, with access to gyms, yoga, Pilates, and dance
Comprehensive Care Program (chronic conditions)
Count on Me Program – financial guidance and pension consulting
Welcoming Family Program: pregnancy and adoption support
Extended maternity and paternity leave
On-site gym with an instructor
Relaxation breaks: massage and workplace exercise
Decompression program – integrative therapeutic practices such as meditation, acupuncture, aromatherapy, and other techniques
Employee referral program
Birthday day off
Childcare assistance
Benefits Club (discount coupons)
Profit-sharing program
Discounts on FTD books
50% discount on Digital Graduate Certificate and Master's programs – PUC-PR
50% discount on undergraduate and graduate programs (on-campus and online) – Católica SC
Education incentive through the internal Transformar platform, with free online courses