Senior Manager, Dealer Channel Go-to-Market and Partner Enablement

FUJIFILM Corporation

. Build sales enablement materials including pitch decks, battlecards, solution briefs, competitive positioning, and vertical-specific messaging.

Posted 10/8/2026full-timeRemote • United StatesSenior💰 $118,000 - $132,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing and channel enablement, with a strong focus on driving revenue growth and partner engagement through strategic go-to-market execution. Proficient in managing dealer networks and leveraging analytical skills to optimize marketing strategies and performance.

Highest-signal resume keywords

B2B MarketingChannel EnablementGo-To-Market ExecutionDealer Network ManagementAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Channel MarketingPartner EnablementRevenue GrowthData InterpretationPerformance ReportingDigital MarketingOperational Problem-SolvingSales Enablement MaterialsCampaign Performance AnalysisMarket Penetration Strategies

Soft Skills

Relationship ManagementExecutive CommunicationCross-Functional TeamworkMentoringStakeholder Management

Tools & Technologies

CRMCMSPartner PortalsDigital Marketing PlatformsMicrosoft Excel

Industry Keywords

ImagingManufacturingTechnologyIndustrial DistributionChannel Incentives

About the role

Key responsibilities & impact

Build sales enablement materials including pitch decks, battlecards, solution briefs, competitive positioning, and vertical-specific messaging.
Align with Sales leadership to support pipeline growth, strategic accounts, and territory expansion.
Translate technical product capabilities into business value propositions for dealer principals, sales representatives, and end customers.
Support field sales through targeted campaigns, account-based initiatives, and opportunity-level marketing support.
Develop and execute national dealer channel strategies for growth, retention, and market penetration.
Serve as primary point of contact for key dealer principals, distributors, and strategic accounts.
Conduct dealer business reviews and identify opportunities to improve partner performance and share of wallet.
Support recruitment, onboarding, and development of new dealer partners.
Build partner enablement programs, co-branded campaigns, launch kits, training, sales toolkits, and partner communications.
Lead adoption of dealer programs, pricing initiatives, and operational processes.
Shape MDF strategy and evaluate program effectiveness, ROI, and partner impact.
Align product positioning, segmentation, and launch readiness with Product Management.
Lead go-to-market execution for FUJIFILM’s A3/A4, Production portfolio, and future product categories.
Lead integrated marketing campaigns, demand generation, paid media, digital advertising, and commercial programs.
Analyze campaign performance and channel data to optimize strategy and maximize ROI.
Oversee dealer-facing digital platforms including the Partner Portal, CRM, CMS, and enablement systems.
Lead trade shows, dealer events, customer engagements, and industry activations.
Partner with Sales, Marketing, Pricing, Operations, Customer Service, and Finance on channel objectives.
Coordinate resolution of dealer issues involving orders, pricing, contracts, inventory, and support.
Present performance updates, competitive insights, and strategic recommendations to executive leadership.
Manage marketing and channel investments across campaigns, programs, and events.
Mentor team members, set performance goals, provide feedback, and conduct performance evaluations.
Align remote teams to achieve agreed goals and objectives.
Perform other duties as assigned.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Communications, or related field.
10-15+ years of progressive experience in B2B marketing, channel enablement, GTM execution, or dealer/channel sales.
Strong background in channel marketing, partner enablement, and commercial GTM strategy.
Experience managing dealer, distributor, or reseller networks at regional or national scale.
Proven ability to drive revenue growth, partner engagement, and channel adoption.
Strong relationship management.
Proven relationship and stakeholder management ability.
Analytical mindset with strong data interpretation and reporting capabilities.
Executive level communication, presentation, and storytelling skills.
Experience with CRM, CMS, partner portals, and digital marketing platforms.
Excellent cross-functional teamwork skills (product management, support, sales, service, and management).
Operational problem-solving expertise.
Essential communication skills, both written and verbal.
Working knowledge of Microsoft applications including Word, Outlook, and PowerPoint with advanced proficiency in Excel and reporting tools.
Ability to travel ~30%.
Preferred: Experience in imaging, manufacturing, technology, or industrial distribution industries.
Preferred: Familiarity with dealer pricing programs, channel incentives, and MDF co-op marketing models.
Preferred: Experience working with CRM and channel management systems such as Salesforce or similar platforms.
Preferred: Experience leading cross-functional channel initiatives and operational improvements.
Preferred: Experience with building a team.

Benefits

Comp & perks

10% bonus target
Medical
Dental
Vision
Life Insurance
401k
Paid Time Of
Flexible work environment