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FUKU AI

Email Marketer – Braze

FUKU AI

. Develop and execute effective email marketing campaigns aligned with overall marketing strategies.

Posted 11/4/2026full-timeKuala Lumpur • MalaysiaMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing email marketing campaigns, with a strong focus on performance analysis and content localization. Proficient in managing automated email journeys and collaborating with cross-functional teams to enhance client engagement in the financial services industry.

Highest-signal resume keywords
Email Marketing Campaign DevelopmentBraze FamiliarityPerformance Metrics AnalysisProject ManagementMultilingual Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Email Campaign ManagementPerformance Metrics AnalysisContent LocalizationAutomated Email JourneysEmail List Segmentation
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationStrong Team PlayerHighly OrganisedDetail-Oriented
Tools & Technologies
BrazeEmail Marketing Platforms
Industry Keywords
Financial ServicesLead NurturingClient RetentionCultural NuancesData-Driven Improvements

About the role

Key responsibilities & impact
  • Develop and execute effective email marketing campaigns aligned with overall marketing strategies.
  • Design, implement, and manage automated email journeys to nurture leads and improve client retention.
  • Localise email content with sales and marketing members, including language, tone, and cultural nuances, to meet the needs of regional audiences.
  • Analyse campaign performance metrics, including open rates, click-through rates, and conversions, and suggest data-driven improvements.
  • Collaborate with relevant teams to create compelling email content and visuals.
  • Maintain and segment email lists to ensure targeted and personalised communication.
  • Troubleshoot issues within the email marketing platform and test emails to optimise performance and deliverability.

Requirements

What you’ll need
  • Familiarity with Braze is a must.
  • Great interest in the financial services industry.
  • Excellent written and verbal communication skills in English; working proficiency in Mandarin is highly regarded, and other additional language skills are advantageous.
  • Strong project management, multitasking, and decision-making skills.
  • Strong communication skills and excellent team player.
  • Highly organised and detail-oriented.

Benefits

Comp & perks
  • Accessible by public transport (5 mins walking distance from LRT Abdullah Hukum).
  • Young, passionate, and friendly working environment.
  • Rewarding career development with regional exposure.
  • Team building, creation, birthday party, free flow of snacks and drinks.