FUKU AI

Performance Marketing

• Generate profitable sales through TikTok advertising, particularly TikTok Shop GMV Max campaigns
• Set up, launch, monitor and optimise TikTok Shop GMV Max campaigns
• Manage Product GMV Max campaigns and, where applicable, LIVE GMV Max campaigns
• Set ROI targets, campaign budgets and product selections
• Monitor advertising expenditure, GMV, ROI and cost per order daily
• Identify underperforming campaigns and implement corrective actions
• Optimise advertising expenditure according to product margins and profitability
• Troubleshoot campaign delivery, spending, conversion and advertising-return issues
• Manage campaigns across Singapore and Malaysia, accounting for consumer behaviour and pricing differences
• Achieve assigned online sales and advertising profitability targets
• Calculate product-level break-even ROAS and identify products with the highest advertising returns
• Recommend promotional prices, product bundles and offers
• Monitor customer acquisition costs and contribution margin after advertising
• Distinguish advertising-attributed sales from incremental sales growth
• Scale successful campaigns without compromising profitability
• Work with video production to develop high-converting TikTok advertisements
• Analyse video performance and develop creative briefs
• Test video openings, demonstrations, offers and messaging
• Identify creative fatigue and recommend replacement advertisements
• Collaborate with influencer and affiliate teams on creator content for paid advertising
• Maintain a pipeline of advertising creatives for testing
• Develop testing plans and criteria for winning and losing creatives
• Allocate test budgets and decide when campaigns should be scaled, maintained or stopped
• Conduct controlled testing to distinguish creative, pricing, audience and promotional effects
• Expand successful strategies across products and increase sales during TikTok Shop promotional periods
• Manage budgets during regular sales periods and major shopping events
• Track advertising expenditure, attributed GMV, ROAS and cost per order daily
• Produce weekly performance reports by product, campaign and creative
• Compare performance against revenue and profitability targets
• Identify and explain the three strongest and weakest creatives weekly
• Provide recommendations for sales growth, budget allocation and campaign improvements
• Reconcile advertising-attributed sales with orders, refunds and net revenue alongside the e-commerce team

Explore TikTok Performance Marketing Manager at FUKU AI. Review requirements and application details.

TikTok Performance Marketing Manager

Sales

• Develop and execute comprehensive IB sales strategies tailored to African markets to meet and exceed revenue, active trader, and net deposit targets
• Identify and pursue growth opportunities in South Africa through industry expos, B2B partnerships, university collaborations, and other local acquisition channels
• Monitor market trends, competitor activities, and regulatory developments to refine sales strategies and market positioning
• Identify, engage, negotiate with, and onboard Introducing Brokers (IBs), Master IBs, regional B2B partners, and strategic institutional partners
• Build and maintain strong relationships with key partners to support sustainable business growth and market expansion
• Represent Vantage at industry conferences, expos, seminars, university events, and networking activities across Africa
• Build, manage, and mentor a high-performing regional sales, business development, and account management team
• Establish clear KPIs, sales quotas, and performance metrics aligned with regional business objectives
• Drive accountability, provide ongoing coaching, and develop team capabilities to consistently achieve targets
• Partner closely with global and regional Marketing teams to develop and execute localized acquisition campaigns, brand awareness initiatives, and client retention programs
• Collaborate with Compliance, Risk, Customer Support, Product, and other global teams to improve localized acquisition funnels and client retention
• Coordinate across teams to support regional operations and ensure effective execution of market initiatives
• Ensure regional sales activities comply with applicable financial regulations, including FSCA requirements in South Africa, and internal compliance frameworks
• Work with Compliance and Legal teams to support licensing applications and regulatory setups in South Africa and other priority African markets

Explore Head of Sales at FUKU AI. Review requirements and application details.