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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing comprehensive SEO strategies, including technical SEO, on-page and off-page optimization, and multilingual content strategies. Proficient in conducting audits, performance analysis, and collaborating with cross-functional teams to enhance organic visibility and align with financial services regulatory requirements.
Highest-signal resume keywords
Technical SEO AuditsKeyword ResearchMultilingual SEOSEO Performance AnalysisCollaboration with Marketing Teams
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical SEOOn-Page OptimizationOff-Page OptimizationContent OptimizationCrawlabilityIndexationSchema MarkupCore Web VitalsKeyword ResearchCompetitor Analysis
Soft Skills
CollaborationAnalytical ThinkingCommunication
Tools & Technologies
SEO ToolsAnalytics Tools
Industry Keywords
Financial ServicesSearch Engine OptimizationSearch BehaviourMarket TrendsLocal Keyword Research
About the role
Key responsibilities & impact- Execute SEO strategies across technical SEO, on-page, off-page, and content optimisation to improve organic visibility, search rankings, traffic, and conversions
- Conduct technical SEO audits and coordinate fixes covering crawlability, indexation, canonical tags, hreflang, XML sitemaps, schema markup, site structure, and Core Web Vitals
- Conduct keyword research and search intent analysis across financial and trading topics, multiple markets, and languages
- Identify opportunities to optimise landing pages, product pages, platform pages, account types, and educational content
- Conduct multilingual SEO and content strategies based on local keyword research, search behaviour, and market trends rather than direct translation
- Monitor and analyse SEO performance metrics using relevant analytics and SEO tools
- Prepare reports for internal reviews, track KPIs, and provide actionable business insights
- Collaborate with development and regional marketing teams to implement technical SEO recommendations and incorporate local market insights and search behaviour into SEO strategies
- Collaborate with BI and other relevant stakeholders on performance analysis, lead attribution, and data accuracy
- Collaborate with Content and Editorial teams to optimise content and localisation in alignment with SEO objectives, local search behaviour, applicable financial services regulatory requirements, and internal guidelines
- Support the Global SEO Manager in cross-functional SEO initiatives
- Conduct competitor analysis and monitor SEO, search engine, and industry trends to identify new opportunities, potential risks, user behaviour, and areas for improvement
- Recommend and implement improvements to existing SEO strategies based on performance data, market trends, and business objectives
Requirements
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