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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing comprehensive SEO strategies, including technical SEO, on-page and off-page optimization, and multilingual content strategies. Proficient in analyzing performance metrics and providing actionable insights to enhance SEO effectiveness.
Highest-signal resume keywords
Technical SEOKeyword ResearchGoogle Search ConsoleProject ManagementFluent in English and Chinese
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO StrategiesOn-Page OptimizationContent OptimizationCrawlability FixesIndexationCanonical TagsXML SitemapsSchema MarkupCore Web VitalsCompetitor Analysis
Soft Skills
Analytical SkillsProblem-SolvingCommunicationStakeholder ManagementAttention to Detail
Tools & Technologies
GA4Screaming FrogSemrushMozWordPress-based CMS
Certifications & Qualifications
Professional Certifications in SEODigital Analytics Certifications
Industry Keywords
Financial ServicesFintechIGamingMultilingual SEORegulated Industries
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Execute SEO strategies across technical SEO, on-page, off-page, and content optimisation
- Conduct technical SEO audits and coordinate fixes for crawlability, indexation, canonical tags, hreflang, XML sitemaps, schema markup, site structure, and Core Web Vitals
- Conduct keyword research and search intent analysis across financial and trading topics, markets, and languages
- Plan and optimise multilingual SEO and content strategies based on local keyword research, search behaviour, and market trends
- Monitor SEO performance metrics, prepare reports, track KPIs, and provide actionable business insights
- Support accurate lead and traffic attribution across organic, paid, referral, and direct channels
- Collaborate with development, regional marketing, BI, Content, and Editorial teams
- Support the Global SEO Manager in project coordination and cross-functional SEO initiatives
- Conduct competitor analysis and monitor SEO, search engine, and industry trends
- Recommend and implement improvements based on performance data, market trends, and business objectives
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field
- Minimum 2 years of hands-on experience in SEO
- Proven experience managing full-cycle SEO projects
- Experience in technical SEO
- Proficient in Google Search Console, GA4, Screaming Frog, Semrush/Moz, and WordPress-based CMS
- Strong knowledge of keyword research, search intent analysis, on-page optimisation, internal linking, metadata optimisation, and content optimisation
- Fluent in English and Chinese, written and spoken
- Strong analytical and problem-solving skills
- Strong project management, communication, stakeholder management, and attention to detail
- Professional certifications in SEO or digital analytics are advantageous
- Experience with at least one international or multilingual SEO project is preferred
- Experience in financial services, fintech, iGaming, or other regulated and highly competitive industries is highly desirable but not mandatory
Benefits
Comp & perks- Official Regional Partner of FC Internazionale Milano
- Global awards recognition, including Best CFD Broker Global 2025