Senior Marketing Manager

Fulfillment IQ

. Develop annual and quarterly marketing plans tied to revenue targets .

Posted 11/8/2026full-timeToronto • CanadaSenior💰 CA$115,000 - CA$130,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated B2B marketing campaigns, utilizing HubSpot for segmentation, workflows, and reporting. Proven ability to lead teams, analyze funnel performance, and leverage AI for campaign optimization.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Campaign ManagementHubSpot ProficiencyDemand GenerationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningFunnel MathAttribution AnalysisContent CreationEmail MarketingLinkedIn MarketingWorkflow DevelopmentBudget ManagementAI UtilizationAccount-Based Marketing

Soft Skills

Strong WritingCoachingCollaborationCredibility with Stakeholders

Tools & Technologies

HubSpotSalesforceMarketoCRM SystemsMarketing Automation Tools

Industry Keywords

Supply Chain MarketingLogistics Marketing3PL MarketingEnterprise Technology MarketingB2B Buying Environment

About the role

Key responsibilities & impact

Develop annual and quarterly marketing plans tied to revenue targets
Own the marketing-sourced qualified pipeline forecast with Sales and RevOps
Review funnel performance weekly and recommend what to scale, change or stop
Select and manage conference and buyer-event campaigns, including objectives, target accounts, budgets, meetings and follow-up
Build named-account campaigns using content, organic LinkedIn, email, website conversion paths and seller outreach
Define MQL, sales acceptance, handoff speed and pipeline attribution with Sales
Build HubSpot segmentation, routing, campaign tracking, workflows and reporting
Lead and coach content and field marketing specialists and prioritize design work
Run campaign briefs, shared calendars, delivery reviews, funnel reviews and spend/attribution reviews
Coordinate with the Community & Media Lead on editorial, podcast and community programs
Personally produce campaign briefs, LinkedIn and email copy, landing-page requirements, HubSpot workflows, launch checks and performance reviews
Use AI extensively for research, drafting, repurposing and analysis with human verification
Report to the Chief Strategy Officer and lead a small team of marketing specialists with design support

Requirements

What you’ll need

Typically six or more years of B2B marketing experience
Integrated campaigns personally planned, built, launched and improved within the last two to three years
Demonstrated organic demand generation in a complex B2B buying environment
Experience with conferences and buyer events, named-account or ABM campaigns, organic LinkedIn, email and website conversion
Fluency in funnel math and attribution, including MQL, sales acceptance, held meeting, qualified opportunity, pipeline and bookings
Hands-on CRM and marketing automation experience
HubSpot preferred; practical Salesforce, Marketo or comparable experience acceptable
Experience leading or mentoring contributors while continuing to deliver briefs, copy, workflows and analysis
Strong writing and sound budget judgment
Credibility with sellers, executives and subject-matter experts
Practical, verified use of AI for research, drafting, repurposing or analysis
Experience marketing to supply chain, logistics, 3PL, or enterprise technology and services buyers is an asset
Legally authorized to work in Canada

Benefits

Comp & perks

Extended health and dental coverage for you and your family
Competitive paid time off, sick leave and public holidays, with flexible leave policies
Group retirement savings plan with employer contributions
Dedicated learning and development budget
Equipment and workstation allowances
Internet and business travel reimbursements
Team events, meetups and company offsites
Hybrid work from our Toronto / GTA office three days per week, with flexible hours around delivery and event needs
Target performance bonus: 20% of base salary, tied to marketing-sourced qualified pipeline and bookings goals
Recognition of team wins, anniversaries and milestones