Senior Marketing Manager

Fulfillment IQ

. Own FIQ's marketing-sourced qualified pipeline number and the forecast behind it .

Posted 11/10/2026full-timeToronto • CanadaSenior💰 CA$115,000 - CA$135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on integrated campaigns, demand generation, and pipeline management. Proficient in using HubSpot and AI tools for campaign execution and analysis while leading and mentoring marketing teams.

Highest-signal resume keywords

B2B Marketing ExperienceIntegrated Campaign ManagementDemand GenerationHubSpot ProficiencyLead Mentoring

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign PlanningFunnel MathAttribution ProcessesContent CreationEmail MarketingLinkedIn MarketingBudget ManagementCRM ExperienceMarketing AutomationAccount-Based Marketing

Soft Skills

Strong WritingCoachingCollaborationCommunicationCredibility

Tools & Technologies

HubSpotSalesforceMarketoAI ToolsEmail Platforms

Industry Keywords

Supply Chain MarketingLogistics Marketing3PL MarketingEnterprise Technology MarketingB2B Buying Environment

About the role

Key responsibilities & impact

Own FIQ's marketing-sourced qualified pipeline number and the forecast behind it
Set the annual and quarterly marketing plan with the Chief Strategy Officer and Sales
Develop audiences, offers, campaign choices, investment plans and expected results by practice
Own conference and city-based buyer-event campaigns, including objectives, target accounts, budgets, meeting goals, seller commitments and follow-up
Build named-account campaigns with sellers using content, organic LinkedIn, email, website conversion paths and seller outreach
Write campaign briefs and personally produce LinkedIn and email copy, landing-page requirements, HubSpot workflows, launch checks and performance reviews
Define marketing-qualified lead, sales acceptance, handoff and pipeline attribution processes with Sales
Work with RevOps on HubSpot segmentation, routing, campaign tracking and reporting
Review funnel performance, conversion, spend, opportunity progression and overdue handoffs weekly
Lead and coach content and field marketing specialists; brief and prioritize design work
Coordinate editorial, podcast and community programs with commercial campaigns
Use AI for research, drafting, repurposing and analysis with human verification and accountability

Requirements

What you’ll need

Typically six or more years of B2B marketing experience
Integrated campaigns personally planned, built, launched and improved within the last two to three years
Demonstrated organic demand generation in a complex B2B buying environment with long cycles and multiple stakeholders
Experience with conferences and buyer events, named-account or ABM campaigns, organic LinkedIn, email and website conversion
Fluency in funnel math and attribution, including MQL, sales acceptance, held meeting, qualified opportunity, pipeline and bookings
Hands-on CRM and marketing automation experience
HubSpot preferred; practical Salesforce, Marketo or comparable experience acceptable
Experience leading or mentoring contributors while continuing to deliver briefs, copy, workflows and analysis
Strong writing and sound budget judgment
Credibility with sellers, executives and subject-matter experts
Practical, verified use of AI with evidence that it improved delivery speed or quality
Experience marketing to supply chain, logistics, 3PL, or enterprise technology and services buyers is an asset
Applicants must be legally authorized to work in Canada

Benefits

Comp & perks

Target performance bonus: 20% of base salary, tied to marketing-sourced qualified pipeline and bookings goals; bonus eligibility begins with the 2027 plan year
Extended health and dental coverage for you and your family
Competitive paid time off, sick leave and public holidays, with flexible leave policies
Group retirement savings plan with employer contributions
Dedicated learning and development budget
Equipment and workstation allowances
Internet and business travel reimbursements
Team events, meetups and company offsites
Hybrid work from the Toronto / GTA office three days per week, with flexible hours around delivery and event needs
Mentorship from experienced operators
Career growth opportunities as the function grows