Creative Strategist, Paid Social & Video

Full Funnel Growth

. Own the creative thesis for a flagship experiential entertainment account across seven US cities .

Posted 9/15/2026contractRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing creative strategies for paid social campaigns, with a strong focus on short-form video content and performance analysis. Proficient in collaborating with cross-functional teams and utilizing data-driven insights to optimize creative outputs.

Highest-signal resume keywords

Paid Social Creative ExperienceMeta Ads Manager FluencyShort-Form Video Script WritingUGC Creator DirectionClient-Facing Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Short-Form Video Script WritingCreative Testing StructureVideo Engagement Metrics AnalysisAd and Asset BreakdownPerformance Data AnalysisCreative Concept DevelopmentHook Rate AnalysisFrequency DiagnosisGenerative Video ToolingAnalytical Writing

Soft Skills

Strong Written CommunicationClient-Facing CommunicationCollaboration

Tools & Technologies

Meta Ads ManagerVideo Editing SoftwareCollaboration Tools

Industry Keywords

Experiential EntertainmentCreative StrategyUGC CastingPerformance MetricsCreative Volume Management

About the role

Key responsibilities & impact

Own the creative thesis for a flagship experiential entertainment account across seven US cities
Develop testable positioning territories and revise them based on performance data
Write short-form video scripts, hook variants, on-screen copy, voiceover direction, and primary text
Produce dozens of distinct scripted concepts monthly
Build creative angles and a testing roadmap mapped to audience, objection, occasion, and funnel stage
Define test sequence, read window, and success threshold before launch
Analyze hook rate, hold rate, thumbstop, frequency, fatigue curves, cost per result, concepts, and formats in Ads Manager
Brief and direct editors, UGC creators, motion designers, and the creative director
Evaluate delivered creative and improve the production feedback loop
Own creator and UGC casting, briefing, and paid-ready variant production
Systematically extend winning concepts through new hooks, formats, lengths, and audience framings
Present creative point of view, test results, and next roadmap to marketing directors and company presidents
Participate in qualifying screening and a working session using real account context and performance data
Collaborate with the Creative Director, Head of Organic Social, paid media strategists, and lifecycle team

Requirements

What you’ll need

4+ years in paid social creative
Meaningful agency or in-house experience running Meta as a primary revenue channel
Experience on accounts where creative volume was the constraint
Ability to write short-form video scripts, hooks, on-screen copy, voiceover direction, and primary text
Fluency in Meta Ads Manager reporting at the creative level
Experience with ad and asset breakdowns, video engagement metrics, frequency and fatigue diagnosis
Ability to structure readable creative tests
Demonstrated command of short-form video across Reels, Stories, and TikTok
Experience directing UGC creators at volume, from brief through paid-ready cutdowns
Portfolio of ads that ran and performed, with supporting numbers and an honest account of unsuccessful work
Client-facing communication with directors, CMOs, and founders
Remote work track record with strong written communication
AI-native working approach; ability to build workflows and use scripts when spreadsheets do not scale
Real, tested judgment about generative video, image, and voice tooling
Ability to write analytically, label claims as extracted, inferred, or assumed, use exact numbers, and flag missing data without estimating

Benefits

Comp & perks

Fully remote work arrangement
Part-time contract with a monthly hours cap agreed at offer
Remote, asynchronous, heavily documented work environment
Access to Claude Code and Cursor for AI-assisted workflows
Opportunity to work with generative video, image, and voice tooling
Collaboration with Creative Director, Head of Organic Social, paid media strategists, and lifecycle team