Full Funnel Growth

Creative Strategist

• Own the creative thesis for a flagship experiential entertainment account across seven US cities
• Develop testable positioning territories and revise them based on performance data
• Write short-form video scripts, hook variants, on-screen copy, voiceover direction, and primary text
• Produce dozens of distinct scripted concepts monthly
• Build creative angles and a testing roadmap mapped to audience, objection, occasion, and funnel stage
• Define test sequence, read window, and success threshold before launch
• Analyze hook rate, hold rate, thumbstop, frequency, fatigue curves, cost per result, concepts, and formats in Ads Manager
• Brief and direct editors, UGC creators, motion designers, and the creative director
• Evaluate delivered creative and improve the production feedback loop
• Own creator and UGC casting, briefing, and paid-ready variant production
• Systematically extend winning concepts through new hooks, formats, lengths, and audience framings
• Present creative point of view, test results, and next roadmap to marketing directors and company presidents
• Participate in qualifying screening and a working session using real account context and performance data
• Collaborate with the Creative Director, Head of Organic Social, paid media strategists, and lifecycle team

Creative Strategist, Paid Social & Video

Performance Marketing

• Own strategy and execution for three to five paid search accounts with monthly spend ranging from $1K to $40K
• Manage Google Ads and Microsoft Ads campaigns
• Produce weekly per-account performance write-ups in .docx format
• Prepare monthly client-ready summaries
• Conduct ad-hoc deep dives when campaigns underperform or opportunities arise
• Communicate directly with clients through written updates, review calls, and occasional strategy presentations
• Manage account structure, Smart Bidding strategy and target calibration, Performance Max asset groups and signal feeding, search term mining, negative list management, ad copy, feed audits, and landing page feedback
• Reconcile discrepancies between Triple Whale and GA4 and defend a working figure in reports
• Surface proactive opportunities including branded budget unlocks, Performance Max channel shifts, Demand Gen tests, and geographic or bidding migrations
• Work across medical aesthetics device manufacturers, DTC eCommerce brands, regulated retail, service-business lead generation, and B2B SaaS accounts

Creative Strategist, Paid Social & Video

Senior Paid Search Specialist