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Senior Paid Search Specialist
Full Funnel Growth. Own strategy and execution for three to five portfolio accounts with monthly spend ranging from $1K to $40K across Google Ads and Microsoft Ads .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid search campaigns across Google Ads and Microsoft Ads, with a strong focus on Smart Bidding strategies and performance analysis. Proficient in using Python for automation and data reconciliation, alongside effective client communication and analytical writing skills.
Highest-signal resume keywords
Google Ads ManagementSmart Bidding FluencyPython ScriptingGA4 ProficiencyClient Relationship Management
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Google AdsMicrosoft AdsSmart BiddingPerformance MaxGAQL QueriesJSON ParsingAd Copy ManagementFeed AuditsSearch Term MiningCross-Source Reconciliation
Soft Skills
Written CommunicationAnalytical WritingClient Communication
Tools & Technologies
Triple WhaleClaude CodeCursorTerminal WorkflowsMeta APIs
Certifications & Qualifications
Google Ads Certification
Industry Keywords
Lead GenerationECommercePerformance Max Channel ShiftsDemand Gen TestsBudget Unlocks
Tech Stack
Tools & technologiesPython
About the role
Key responsibilities & impact- Own strategy and execution for three to five portfolio accounts with monthly spend ranging from $1K to $40K across Google Ads and Microsoft Ads
- Produce weekly per-account performance write-ups in .docx format and monthly client-ready summaries
- Conduct ad-hoc deep dives when campaigns break or opportunities arise
- Communicate directly with clients through written updates, review calls, and occasional strategy presentations to senior stakeholders
- Manage account structure, Smart Bidding strategy and target calibration, Performance Max asset groups and signal feeding, search term mining, negative list management, ad copy, feed audits, and landing page feedback
- Reconcile discrepancies between Triple Whale and GA4 and defend a working figure in reports
- Surface opportunities such as branded budget unlocks, Performance Max channel shifts, Demand Gen tests, and geo or bidding migrations
- Use Claude Code, Python scripts, Google Ads, Meta, and Triple Whale APIs, JSON parsing, GAQL queries, and terminal workflows to build and ship work
Requirements
What you’ll need- 5+ years managing paid search at an agency
- At least one role owning client relationships independently
- Strong command of Google Ads (Search, Shopping, Performance Max, Demand Gen) and Microsoft Ads
- Smart Bidding fluency
- Demonstrated experience across both lead generation and eCommerce
- Comfort with GA4, platform-reported conversions, cross-source reconciliation, and post-click pixel tools such as Triple Whale or Northbeam
- Remote work track record with strong written communication
- Ability to read or write Python that interfaces with the Google Ads API, parse JSON, run GAQL queries, and work in a terminal; experience pairing with Claude Code or Cursor to ship automations also counts
- Daily workflow experience with Claude Code, Cursor, or a comparable agentic tool for shipping work
- Ability to explain Smart Bidding and Performance Max signal weighting to CMOs
- Current knowledge of Smart Bidding, Performance Max, AI-generated assets, and Demand Gen
- Disciplined analytical writing with claims labeled as extracted, inferred, or assumed; exact numbers; missing data flagged rather than estimated
- Google Ads certification is a nice-to-have, not required
Benefits
Comp & perks- Part-time contract engagement
- Flexible weekly distribution of 20 to 30 hours/week
- Paid two-week working trial on one account before full portfolio assignment