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Senior Paid Search Specialist
Full Funnel Growth. Own strategy and execution for three to five paid search accounts with monthly spend ranging from $1K to $40K .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in managing paid search accounts with a strong command of Google Ads and Microsoft Ads, including Smart Bidding and Performance Max strategies. Proven ability to analyze performance data, communicate effectively with clients, and deliver actionable insights for lead generation and eCommerce.
Highest-signal resume keywords
Google Ads ManagementMicrosoft Ads ManagementSmart Bidding FluencyGA4 ProficiencyPython for Google Ads API
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Search ManagementPerformance Max StrategySearch Term MiningAd Copy OptimizationData ReconciliationAnalytical WritingJSON ParsingGAQL QueriesTerminal WorkLead Generation Experience
Soft Skills
Strong Written CommunicationClient Relationship ManagementAnalytical Thinking
Tools & Technologies
Google AdsMicrosoft AdsTriple WhaleGA4Claude CodeCursor
Industry Keywords
DTC eCommerceMedical AestheticsB2B SaaSRegulated RetailService-Business Lead Generation
Tech Stack
Tools & technologiesPython
About the role
Key responsibilities & impact- Own strategy and execution for three to five paid search accounts with monthly spend ranging from $1K to $40K
- Manage Google Ads and Microsoft Ads campaigns
- Produce weekly per-account performance write-ups in .docx format
- Prepare monthly client-ready summaries
- Conduct ad-hoc deep dives when campaigns underperform or opportunities arise
- Communicate directly with clients through written updates, review calls, and occasional strategy presentations
- Manage account structure, Smart Bidding strategy and target calibration, Performance Max asset groups and signal feeding, search term mining, negative list management, ad copy, feed audits, and landing page feedback
- Reconcile discrepancies between Triple Whale and GA4 and defend a working figure in reports
- Surface proactive opportunities including branded budget unlocks, Performance Max channel shifts, Demand Gen tests, and geographic or bidding migrations
- Work across medical aesthetics device manufacturers, DTC eCommerce brands, regulated retail, service-business lead generation, and B2B SaaS accounts
Requirements
What you’ll need- 5+ years managing paid search at an agency
- At least one role independently owning client relationships
- Strong command of Google Ads: Search, Shopping, Performance Max, and Demand Gen
- Strong command of Microsoft Ads
- Non-negotiable fluency in Smart Bidding
- Demonstrated experience across both lead generation and eCommerce
- Comfort with GA4, platform-reported conversions, cross-source reconciliation, and post-click pixel tools such as Triple Whale or Northbeam
- Track record of remote work and strong written communication
- Ability to read or write Python for Google Ads API integrations, JSON parsing, GAQL queries, and terminal work, or experience shipping real automations with Claude Code or Cursor
- Daily workflow experience using Claude Code, Cursor, or a comparable agentic tool for shipping work
- Ability to explain Smart Bidding and Performance Max decisions clearly to CMOs and other senior stakeholders
- Current knowledge of Smart Bidding, Performance Max, AI-generated assets, and Demand Gen
- Disciplined analytical writing with exact numbers and claims labeled as extracted, inferred, or assumed
- Willingness to work US-preferred timezone overlap
- Applicants must provide a short introduction, resume or LinkedIn, two paid search work samples, an AI-native workflow example, and one question for the employer
Benefits
Comp & perks- Part-time contract engagement as a 1099 contractor
- Flexible weekly distribution of 20–30 hours per week
- Paid two-week working trial
- Fully remote work
- Hourly rate commensurate with experience