Director of GTM Analytics

Fullbay

. Set the analytics strategy and roadmap for go-to-market reporting, forecasting, and insight across Sales, Marketing, and Customer Success .

Posted 10/12/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in go-to-market analytics, including forecasting methodologies, pipeline analysis, and GTM metrics. Proficient in translating complex data into actionable insights and narratives for executive leadership while managing and developing analytics teams.

Highest-signal resume keywords

Go-To-Market AnalyticsForecasting MethodologiesData Visualization ToolsPeople LeadershipSQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market MetricsPipeline AnalysisQuantitative SkillsData IntegrityForecastingMarket SizingSegmentationCapacity ModelingFunnel Conversion AnalysisWin/Loss Analysis

Soft Skills

Excellent Communication SkillsStrong Leadership SkillsSelf-StarterAnalytical ThinkingAbility to Work Independently

Tools & Technologies

TableauPower BILookerSalesforceAI Tools

Industry Keywords

SaaS EnvironmentRevenue OperationsBusiness IntelligenceExecutive ReportingCustomer Success

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Set the analytics strategy and roadmap for go-to-market reporting, forecasting, and insight across Sales, Marketing, and Customer Success
Define and govern core GTM metrics, KPIs, and reporting definitions as a single source of truth
Partner with the Director of GTM Technology on data structures, integrations, and system configurations
Own forecasting and pipeline inspection, including visibility into pipeline health, coverage, and expected revenue
Own executive- and board-level GTM reporting and translate complex data into narratives and recommendations
Lead territory and quota planning analytics, including market sizing, segmentation, and capacity modeling
Own customer health and retention analytics, identifying indicators of churn, expansion, and long-term customer value
Conduct and oversee deep-dive analyses such as funnel conversion, win/loss, sales cycle, and segment performance
Manage and develop the Senior GTM Analyst and future analytics team members
Establish analytical standards, documentation practices, and quality review processes
Identify opportunities to automate recurring reporting and analysis, including through AI tools
Act as the primary analytical partner to the SVP of RevOps and Sales, Marketing, and Customer Success leadership
Translate business questions from Extended Leadership into prioritized analytics work
Communicate findings to technical and non-technical audiences
Use AI tools, including Claude, to accelerate analysis, reporting, and documentation
Adhere to confidentiality, compliance, and company standards
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Business, Analytics, Information Systems, Finance, or a related field
7+ years of experience in go-to-market analytics, revenue operations, or business intelligence within a SaaS environment
2+ years of experience managing people or leading an analytics team
Experience with BI and data management tools and platforms, such as Tableau, Power BI, Looker, or comparable tools
Experience with Salesforce or a comparable CRM platform
Experience presenting analysis and recommendations to executive leadership
Deep expertise in GTM metrics, forecasting methodologies, and pipeline analysis
Strong analytical and quantitative skills
Proficiency with SQL, Excel, and BI and data visualization tools
Strong people leadership skills
Ability to translate complex data into clear, compelling narratives for executive audiences
Excellent written and verbal communication skills
Strong instincts for data integrity and accuracy
Self-starting and comfortable working independently in a remote environment
Ability to meet the physical demands of the role, including desk/computer work, keyboard and telephone use, lifting or moving up to 10 pounds, reaching, walking, and effective speaking and listening
Close vision, color vision, and ability to adjust focus

Benefits

Comp & perks

Remote work arrangement
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions