GTM Enablement Program Manager

Fullbay

. Hold direct working relationships with Sales, BDR, Marketing leadership, Product Marketing, and Sales Operations .

Posted 10/16/2026full-timeRemote • Arizona • United StatesMid-LevelSenior💰 $75,305 - $92,249 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales enablement and program management, with a strong focus on content development, stakeholder engagement, and performance measurement. Proficient in utilizing AI tools and Salesforce to enhance program execution and reporting.

Highest-signal resume keywords

Sales EnablementProgram ManagementContent DevelopmentStakeholder EngagementSalesforce Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Enablement Content CreationProgram ManagementProcess DesignMeasurement and ReportingTraining DeliveryDiscovery and Strategic AlignmentDocumentation SkillsSandler Selling Methodology Familiarity

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationSelf-Directed Professional JudgmentAbility to Manage Stakeholder Relationships

Tools & Technologies

SalesforceConversation Intelligence ToolsClaude AI Tools

Industry Keywords

Go-To-Market StrategyRevenue EnablementSales OperationsOnboarding CurriculumContent Governance Standards

About the role

Key responsibilities & impact

Hold direct working relationships with Sales, BDR, Marketing leadership, Product Marketing, and Sales Operations
Conduct discovery to understand audiences, business context, and desired behavior change
Translate ambiguous requests into scoped programs with defined audiences, outcomes, and success measures
Partner with Product Marketing to align positioning, customer education, and rep enablement
Own launch and change readiness for the go-to-market motion
Translate product releases, pricing and packaging changes, and process changes into required GTM behaviors
Build readiness plans, sequence enablement against launch calendars, and confirm readiness before go-live
Prioritize concurrent launches and programs and flag collisions and dependencies
Build and maintain talk tracks, plays, discovery guides, objection handling, and demo narratives
Design and deliver sales skills programs for sellers, including Customer Success expansion motions
Review call recordings against talk-track and methodology standards and convert findings into coaching content
Own the enablement content management system, including intake, taxonomy, versioning, freshness, and retirement
Set and enforce content governance standards
Run the enablement request intake process and report turnaround, freshness, and retirement metrics
Own the shared Revenue Team onboarding curriculum in partnership with People Experience, including systems provisioning and day-one access
Design manager-led onboarding playbooks and validate manager delivery
Own program execution, timelines, deliverables, stakeholders, subject-matter experts, and deadlines
Maintain project plans and status visibility
Manage multiple time-sensitive programs and make independent decisions
Define and own GTM program measures, including adherence, Salesforce hygiene, compliance, readiness, freshness, turnaround, onboarding completion, and time to productivity
Report program influence on win rate, average deal size, cycle length, and additional-product attach rate
Use Claude and other AI tools for drafting, program management, content development, and analysis
Participate in Fullbay's AI Builders Cohort
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Business, Communications, Marketing, Education, or related field (Preferred)
3–5 years of experience in sales enablement, revenue enablement, sales operations, or a closely related GTM function
Demonstrated experience owning programs or processes end-to-end — from definition and documentation through delivery, measurement, and handoff
Experience building sales-facing enablement content and delivering it live
Fluency across the full enablement lifecycle — discovery, strategic alignment, program management, content development and delivery, and measurement
Process design and documentation skills
Strong program and project management skills
Ability to deliver skills training to experienced sellers and produce reinforcement materials
Excellent written and verbal communication
Self-directed professional judgment and ability to execute autonomously
Ability to manage manager-tier stakeholder relationships directly
Working knowledge of Salesforce and conversation intelligence tools
Interest in and comfort with AI tools; Claude experience is a plus
Familiarity with Sandler Selling methodology is a plus, but not required
Ability to comply with confidentiality and compliance regulations
Ability to sit at a desk, use a computer and telephone, and lift/move up to 10 pounds
Ability to reach, walk, and communicate effectively through speaking and listening
Close vision, color vision, and ability to adjust focus