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Fullpath

Digital Advertising Analyst

Fullpath

. Support Customer Success Managers with executing campaign strategies using proprietary ad tech .

Posted 10/2/2026full-timeRemote • New Jersey • United StatesMid-LevelSenior💰 $60,000 - $80,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing digital advertising strategies, optimizing campaign performance, and utilizing ad tech platforms to drive client success. Proficient in data analytics to derive actionable insights and enhance ROI for mid-market customers.

Highest-signal resume keywords
Ad Tech Platform ExperienceGoogle Ad CertificationCampaign Performance OptimizationData Analytics ProficiencyStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Digital Advertising StrategiesCampaign ExecutionBudget ManagementPerformance Metrics MonitoringTroubleshooting Skills
Soft Skills
Positive ApproachSelf-Solving AbilityPresentation Skills
Tools & Technologies
Advanced Data Analytics Tools
Certifications & Qualifications
Google Ad Certification
Industry Keywords
AutomotiveSaaSAdvertisingCustomer Success ManagementRemote Work

About the role

Key responsibilities & impact
  • Support Customer Success Managers with executing campaign strategies using proprietary ad tech
  • Execute custom campaigns, ad copy, and budget updates for mid-market customers
  • Make proactive suggestions and monitor budget pacing
  • Partner with retail customers to optimize paid advertising campaigns and ensure correct pacing
  • Help onboard new customers with proposed digital advertising strategies
  • Provide insights and create or edit campaigns with Retail Customer Success Managers
  • Implement budget recommendations and provide performance feedback
  • Serve as an internal resource on campaign performance
  • Train Customer Success Managers and clients on dashboard capabilities
  • Collaborate with Product on common client concerns and requests
  • Monitor campaign performance metrics and implement optimization tactics to maximize conversions and ROI
  • Understand client goals, objectives, and performance expectations
  • Advise clients on optimization and bidding techniques
  • Troubleshoot and resolve digital advertising issues
  • Use advanced data analytics tools to derive actionable campaign insights
  • Identify trends, patterns, and optimization opportunities across accounts

Requirements

What you’ll need
  • 3+ years working in the automotive, SaaS, and advertising space
  • 2+ years experience with ad tech platforms
  • Strong written and speaking communication skills
  • Ability to present on camera in a remote/hybrid setting with internal and external customers
  • Excellent troubleshooting skills
  • Positive approach to all situations and ability to self-solve
  • Bachelor's degree in marketing or work equivalent required
  • Google Ad certification required
  • Legal authorization to work in the United States without employer sponsorship now or in the future
  • Ability to sit for extended periods and perform extensive computer work
  • Ability to perform job duties from a home office utilizing necessary technology and maintaining productivity
  • Regular, reliable attendance and punctuality

Benefits

Comp & perks
  • Competitive compensation
  • Comprehensive benefits
  • Flexible, family-friendly environment supporting work-life balance
  • Global team of innovators, collaborators, and go-getters
  • Cutting-edge AI technology
  • Opportunities for learning, growth, and ownership
  • Feedback, initiative, and mutual success culture
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Disability insurance
  • Life/AD&D insurance
  • EAP
  • 15 vacation days per year to start
  • 80 hours of sick leave
  • 12 paid holidays
  • Paid parental leave
  • 401k with company match