Lead Data Analyst

Fullpath

. Partner with the AVP of Client Strategy to prioritize projects, analyze business needs, and support customer and go-to-market initiatives .

Posted 10/2/2026full-timeRemote • United StatesSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong SQL skills for data extraction and analysis, translating complex data into actionable insights for business strategy. Collaborates effectively across teams while guiding and mentoring analysts to establish best practices in data analysis and reporting.

Highest-signal resume keywords

SQL Data AnalysisComplex Data AnalysisCross-Functional CollaborationMarketing Concepts UnderstandingAnalytical Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisSQLReporting AutomationPythonR

Soft Skills

Organizational SkillsPrioritization SkillsCommunication SkillsMentoring SkillsBusiness Acumen

Tools & Technologies

CRMMarketing AutomationCDPAI Technologies

Industry Keywords

Automotive DataDealership DataMarketing TechnologyDigital AdvertisingCampaign Performance

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Partner with the AVP of Client Strategy to prioritize projects, analyze business needs, and support customer and go-to-market initiatives
Lead complex data analyses related to customer strategy, marketing performance, ROI, and business growth
Use SQL to extract, manipulate, and analyze data while ensuring accuracy and data quality
Translate analytical findings into clear insights, narratives, reports, and presentations for internal stakeholders and customers
Support customer presentations, QBRs, and strategic initiatives by identifying trends, opportunities, and actionable recommendations
Provide guidance to Business Data Analysts, establish best practices, and help prioritize incoming requests and team resources
Identify opportunities to streamline and automate reporting and analytical processes
Collaborate cross-functionally with Customer Success, Product, Operations, and other teams
Stay current on emerging technologies, including AI, to improve analytical workflows and outcomes
Report to the AVP of Client Strategy and partner closely with the Business Data Analyst team

Requirements

What you’ll need

Proven experience conducting complex data analysis and translating findings into actionable business or customer recommendations
Strong, hands-on SQL skills with experience extracting and analyzing data from large databases
Experience working with customer, marketing, business, or operational data
Understanding of marketing concepts and KPIs, including digital advertising, lead management, email marketing, lifecycle marketing, website conversion, and campaign performance
Ability to turn data into a clear narrative and communicate insights effectively to technical and nontechnical audiences
Strong analytical, problem-solving, and business acumen skills
Experience guiding, mentoring, or establishing best practices for analysts or other team members
Strong organizational and prioritization skills
Experience collaborating cross-functionally with Customer Success, Marketing, Product, and Operations
Legal authorization to work in the United States without sponsorship now or in the future
Ability to sit for extended periods and perform extensive computer work
Ability to perform job duties from a home office, when applicable, using necessary technology and maintaining productivity
Regular, reliable attendance and punctuality
Experience in automotive, dealership data, marketing technology, CRM, marketing automation, or CDP environments preferred
Experience with Python or R, reporting automation, customer presentations, QBRs, or AI-enabled workflows is a plus

Benefits

Comp & perks

Competitive compensation
Comprehensive benefits
Flexible, family-friendly environment supporting work-life balance
Medical insurance
Dental insurance
Vision insurance
Disability insurance
Life/AD&D insurance
EAP
15 vacation days per year to start
80 hours of sick leave
12 paid holidays
Paid parental leave
401k with company match
Opportunities for learning, growth, and ownership