Demand Generation Manager

Fullsteam

. Own new-logo pipeline and demo targets in partnership with Sales .

Posted 10/19/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$90,375 - CA$104,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in demand generation and campaign management, with a strong focus on multi-channel strategies, marketing automation, and analytics. Proven ability to collaborate across teams and drive pipeline growth in a B2B SaaS environment.

Highest-signal resume keywords

Demand GenerationMarketing AutomationAccount-Based Marketing (ABM)Campaign ManagementB2B SaaS Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead GenerationPipeline ReportingEmail StrategyContent StrategyCampaign Tracking

Soft Skills

Strong Written CommunicationCross-Team CollaborationVerbal Communication

Tools & Technologies

HubSpotAnalytics Tools

Industry Keywords

B2B MarketingDigital MarketingBrand AwarenessProduct AdoptionSales Enablement

About the role

Key responsibilities & impact

Own new-logo pipeline and demo targets in partnership with Sales
Manage target account and whitespace campaigns from list-building through conversion
Use attribution and pipeline reporting to identify what's working and reallocate effort
Plan and execute multi-channel campaigns for lead generation, brand awareness, and product adoption
Own Commerce7's paid acquisition strategy and collaborate with external vendors on budgets, targeting, assets, and optimization
Run outbound and account-based programs against defined target lists
Own email strategy, calendar, segmentation, and performance
Prioritize customer stories, testimonials, and use cases with the content team
Activate proof assets across campaigns, outbound sequences, and sales enablement
Set organic social strategy and content calendar direction
Support LinkedIn engagement for Sales and Success
Align with VP of Sales on pipeline targets, funnel health, and demo goals
Partner with Product Marketing on go-to-market initiatives, launches, and campaigns
Collaborate with Events Marketing Manager on pre- and post-event campaigns
Work with RevOps to ensure accurate campaign tracking and attribution-informed planning

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or related field
5+ years marketing experience, focus on demand gen/campaigns/digital
Outbound or ABM program experience strongly preferred
Marketing automation (e.g., HubSpot) and analytics tool experience
Strong written/verbal communication
Cross-team collaboration ability, especially with Sales
B2B SaaS or tech marketing experience preferred

Benefits

Comp & perks

Medical
Extended Health and LTD plan
Dental
Vision
RRSP (with employer match)
Health Spending Account
Flexible paid time off