Marketing Manager

Fullsteam

. Partner with business unit Presidents, Sales leaders, Product leaders, and other stakeholders to align marketing priorities with broader business objectives .

Posted 11/4/2026full-timeRemote • United StatesMid-LevelSenior💰 $85,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and owning integrated marketing strategies that align with business objectives, utilizing performance data and KPIs to optimize marketing effectiveness. Proven ability to lead and develop marketing teams while managing cross-functional resources in a fast-paced environment.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentCross-Functional Resource CoordinationTeam Leadership and DevelopmentPerformance Data AnalysisB2B Marketing Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationLead ManagementDigital MarketingContent MarketingSales EnablementMarketing OperationsProject ManagementKPI MonitoringStrategic PrioritizationMarketing Resource Management

Soft Skills

Stakeholder CommunicationCoaching and MentoringPerformance FeedbackProactive Problem SolvingCollaboration

Tools & Technologies

CRMMarketing AutomationAnalytics PlatformsHubSpotSalesforcePower BIMonday.com

Industry Keywords

B2BSaaSSoftwareTechnologyPrivate Equity-BackedShared-ServicesMulti-Brand EnvironmentDecentralized Business

About the role

Key responsibilities & impact

Partner with business unit Presidents, Sales leaders, Product leaders, and other stakeholders to align marketing priorities with broader business objectives
Own marketing roadmaps for assigned business units and identify opportunities for impactful marketing resource investment
Prioritize initiatives based on business impact, growth potential, resources, and strategic importance
Direct and coordinate shared marketing resources across demand generation, content, digital, marketing operations, product marketing, creative, events, and specialist functions
Lead, coach, and develop two internal marketing team members
Establish roles, responsibilities, goals, and decision-making authority for direct reports
Provide feedback and address performance or behavioral concerns in partnership with People leadership
Support employee growth through career conversations, stretch assignments, and development plans
Manage contract marketing resources, including agencies, freelancers, and consultants
Develop briefs, objectives, timelines, and success measures for marketing initiatives
Monitor KPIs including pipeline, leads, conversion, customer acquisition, engagement, retention, and marketing-attributed revenue
Review performance data, identify gaps and opportunities, and adjust strategies and resource allocation
Establish planning, prioritization, performance review, and stakeholder communication cadences
Shift business-unit relationships from reactive support to proactive strategic partnership
Leverage successful campaigns, content, technology, processes, and best practices across business units
Ensure brand standards, messaging, campaign execution, and customer experience remain consistent
Surface risks, resource constraints, performance issues, and opportunities to Marketing leadership
Improve marketing processes, planning, communication, and collaboration across the shared-services organization

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or a related field; equivalent combination of education and relevant experience considered
5–8+ years of progressive marketing experience, preferably within B2B, SaaS, software, technology, or a multi-brand/multi-business environment
Experience developing and owning integrated marketing strategies tied to business and revenue objectives
Experience partnering directly with senior business, Sales, and Product leaders to translate business needs into marketing priorities and plans
Ability to manage marketing across multiple products, business units, or stakeholder groups simultaneously
Experience coordinating cross-functional or shared marketing resources, including demand generation, digital, content, creative, product marketing, marketing operations, and events
Experience directly managing marketing team members, including setting priorities, providing feedback, and supporting professional development
Experience scoping, selecting, and managing agencies, freelancers, or other contract marketing resources
Strong understanding of full-funnel marketing, including demand generation, lead management, customer marketing, digital marketing, content, and sales enablement
Experience using performance data and KPIs to evaluate marketing effectiveness, communicate results, and optimize strategy and investment
Ability to prioritize competing initiatives and manage resources effectively in a fast-paced, evolving environment
Experience with CRM, marketing automation, analytics, and project management platforms
Familiarity with HubSpot, Salesforce, Power BI, and Monday.com is a plus
Experience in a private equity-backed, portfolio, shared-services, or decentralized business environment is a plus

Benefits

Comp & perks

Inclusive workplace valuing diversity of thought, experience, and background
Equal Opportunity/Affirmative Action employer