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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategies, including content creation, campaign execution, and performance analysis across various channels. Proficient in managing agency relationships and utilizing marketing automation tools to drive results.
Highest-signal resume keywords
Digital Marketing ExperiencePaid Social AdvertisingEmail Marketing AutomationData-Driven Performance AnalysisAgency Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content CreationCampaign ExecutionPerformance Metrics TrackingSEO FundamentalsInfluencer MarketingDrip CampaignsTrial Nurture SequencesRe-Engagement CampaignsGraphic Design SkillsAI Tools for Content Creation
Soft Skills
Strong Written CommunicationCollaborationAccountabilityPresentation SkillsCommunity Engagement
Tools & Technologies
HubSpotMeta AdsGoogle AdsEmail Marketing PlatformsCanvaAdobe
Industry Keywords
B2B SaaSProduct-Led GrowthAutomotive IndustryMarketing Performance ReportsMarketing Agencies
About the role
Key responsibilities & impact- Plan, create, and publish content across Instagram, Facebook, YouTube, and other channels
- Maintain strong, community-first brand voices
- Own day-to-day relationships with marketing and content agencies
- Brief campaigns, review deliverables, and hold partners accountable to performance metrics
- Execute drip campaigns, trial nurture sequences, and re-engagement campaigns
- Execute the influencer marketing program, identify new partners, manage relationships, and track performance
- Coordinate marketing presence at industry events, including asset creation, pre-event promotion, and post-event follow-up
- Build and maintain weekly marketing performance reports covering paid, organic, email, and pipeline metrics
- Present updates in weekly leadership meetings
- Address other marketing needs as they arise
Requirements
What you’ll need- 2–4 years of experience in digital marketing, ideally in a B2B SaaS or product-led growth (PLG) environment
- Hands-on experience with paid social (Meta), Google Ads, and SEO fundamentals
- Experience managing or coordinating external agencies or vendors
- Comfort with email marketing platforms and marketing automation (HubSpot preferred)
- Strong written communication skills — writing briefs, reviewing copy, and coordinating creative
- Data-driven mindset — tracks results and uses them to improve performance
- Bonus: experience in the automotive industry, hands-on experience with AI tools (Claude) for content creation and campaign ideation, and graphic design skills (Canva, Adobe, or similar)
