Communications/Marketing Specialist

Funcional Health Tech

. Build and execute communications and marketing plans, defining target audiences, channels, messaging, timelines, and KPIs .

Posted 10/7/2026full-timeSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive communications and marketing strategies, with a strong focus on content production, brand consistency, and performance analysis. Proficient in managing projects and collaborating with diverse teams to achieve organizational goals.

Highest-signal resume keywords

Bachelor’s Degree In MarketingCorporate Communications ExperienceContent Production SkillsSocial Media ManagementProject Management Proficiency

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

BrandingContent ProductionKPI AnalysisEvent PlanningPresentation Development

Soft Skills

Excellent Written CommunicationStrong Organizational SkillsCritical ThinkingCollaborationProactivity

Tools & Technologies

Project Management ToolsPresentation SoftwareContent Production Tools

Industry Keywords

Marketing PlansCommunications StrategiesInstitutional CampaignsTrade ShowsDemand Generation

About the role

Key responsibilities & impact

Build and execute communications and marketing plans, defining target audiences, channels, messaging, timelines, and KPIs
Ensure consistency in the brand’s visual identity, positioning, and tone of voice across different channels and materials
Produce and edit content, presentations, institutional campaigns, and supporting materials for commercial initiatives
Plan and execute the social media editorial calendar, monitoring KPIs and proposing improvements to content and formats
Plan and execute in-person and digital events, trade shows, and conferences, coordinating communications, materials, vendors, and logistics
Work with the PR agency to identify story opportunities, review press releases and articles, and prepare spokespersons
Lead webinars, videocasts, and other audiovisual initiatives, from defining topics and scripts through production, promotion, and performance analysis
Support the Sales and Business teams with presentations, case studies, and content for different stages of the sales journey, contributing to demand generation and nurturing initiatives
Manage projects, agencies, partners, and vendors, ensuring quality, adherence to deadlines, and resource control
Analyze communications and marketing KPIs, present results, and turn insights into practical recommendations

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Advertising, or a related field
Solid experience in corporate communications and/or marketing, with the ability to independently lead projects from planning through delivery
Experience with branding, institutional communications, content production, social media, and events
Excellent written and verbal communication skills, with the ability to produce and edit copy, presentations, briefs, and materials for different audiences
Ability to connect business challenges to communications solutions and turn strategies into tangible deliverables
Experience managing vendors and partners
Familiarity with communications and marketing KPIs, using data to evaluate results and guide decisions
Proficiency with presentation, project management, and content production tools
Strong organizational and prioritization skills, with the ability to balance planning and execution across multiple demands
Autonomy, proactivity, critical thinking, and the ability to collaborate effectively with different teams and organizational levels
Availability to work on-site four days per week at our office on Avenida Rebouças in São Paulo

Benefits

Comp & perks

Health and dental insurance
Pharmacy benefit: Funcional subsidizes part of the cost of your medications
Life insurance
Flu vaccination
Integrated health management program for employees and their dependents
TotalPass: access to gyms and wellness services
Childcare assistance
Extended maternity and paternity leave
Home office allowance (for remote positions)
Transportation allowance (for on-site positions)
Meal/food voucher
Annual Profit-Sharing Program (for eligible positions)
Birthday day off
Ongoing development initiatives
Partnerships with educational institutions
Training platform and monthly webinars