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Head of Direct, FlexiPay & Credit Card
Funding Circle UK. Lead the commercial expansion of the credit cards direct marketing programme .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing direct marketing strategies for credit card acquisition, with a strong focus on commercial growth, data-driven decision-making, and stakeholder alignment. Proficient in leveraging analytics and innovative modelling approaches to enhance program performance and optimize customer acquisition costs.
Highest-signal resume keywords
Direct Marketing Strategy DevelopmentCredit Card AcquisitionData Sourcing and ModellingStakeholder AlignmentGenerative AI Utilization
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Commercial Framework DefinitionPerformance ReportingForecastingIn-Flight OptimisationTest Design and ValidationUnit Economics AnalysisROI ImprovementData Protection Compliance
Soft Skills
AccountabilityProactive Identification of OpportunitiesCollaboration
Tools & Technologies
AI Tools
Industry Keywords
Financial ServicesCustomer Acquisition CostVendor ManagementRisk StandardsInternal Policies
About the role
Key responsibilities & impact- Lead the commercial expansion of the credit cards direct marketing programme
- Define end-to-end strategy, commercial frameworks, and channel targets to scale acquisition
- Own commercial outcomes by increasing volumes and reducing customer acquisition cost
- Produce performance reporting and forecasting
- Conduct in-flight optimisation
- Identify new data sources and modelling approaches to enhance targeting
- Design structured tests to validate uplift
- Partner with analytics to implement improvements
- Manage end-to-end operational execution and vendor relationships
- Ensure activity meets compliance, data protection, risk standards, and internal policies
- Act as a single point of accountability across data, marketing, and finance stakeholders
Requirements
What you’ll need- Proven experience developing and documenting prospect direct marketing strategies to drive commercial growth
- Familiarity with credit card acquisition or similar financial services products
- Ability to define unit economics and commercial frameworks
- Experience sourcing third-party data
- Experience implementing new modelling approaches to improve programme performance and ROI
- Track record of acting as a single point of accountability
- Experience aligning senior stakeholders across data, marketing, and finance functions
- Ability to proactively identify uses for Generative AI to streamline daily tasks and improve productivity
- Confidence using approved AI tools safely and effectively
- Must be eligible to work in the UK or require/hold appropriate UK work authorization
Benefits
Comp & perks- Competitive salary
- Benefit allowance tailored to your life and family
- Private medical and dental insurance
- Health assessments
- Access to a digital GP
- Life assurance
- Share schemes
- Financial coaching
- Dedicated annual learning allowance
- Electric car scheme
- Cycle-to-work scheme
- Season ticket loans
- Award-winning parental leave policies
- Support through fertility treatments and new additions to the family
- Barista coffee
- Subsidised Just Eat lunches
- Hybrid/flexible-first working arrangement