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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing strategy, focusing on SEO, AEO, and conversion optimization across the buyer journey. Proven ability to analyze performance data and implement actionable insights to drive growth and engagement.
Highest-signal resume keywords
Digital Marketing StrategySEO and AEO ExpertiseConversion Rate Optimization (CRO)Lifecycle and Nurture ProgramsData Analysis and Insights
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSEOAEOConversion Rate OptimizationWebsite OptimizationContent DistributionLifecycle MarketingData AnalysisGrowth MarketingDemand Generation
Soft Skills
Analytical SkillsCross-Functional Collaboration
Tools & Technologies
HubSpotSalesforce
Industry Keywords
B2BSaaSBuyer JourneyDigital EcosystemOrganic Growth
About the role
Key responsibilities & impact- Own and continuously optimize how prospects discover, engage with, convert, and progress through Fusable’s digital ecosystem
- Lead Fusable’s SEO and AEO strategy, website and conversion optimization, lifecycle and nurture programs, and digital experimentation
- Own the digital marketing strategy across the prospect journey from discovery through conversion and nurture
- Translate Growth campaigns, industry narratives, and business priorities into digital experiences and activation strategies
- Identify gaps and opportunities across the digital buyer journey and recommend improvements
- Partner cross-functionally to prioritize and execute digital initiatives based on expected business impact
- Analyze search intent, competitive visibility, audience questions, and emerging behaviors
- Improve organic visibility, website authority, technical SEO, and conversion from organic audiences
- Own website performance as a demand generation and conversion channel
- Develop and manage CRO and experimentation programs across pages, landing experiences, forms, and CTAs
- Use behavioral and performance data to identify friction, develop hypotheses, and prioritize improvements
- Own digital nurture and lifecycle experiences, including segmented nurture and re-engagement journeys
- Create conversion paths and digital-to-human handoffs with Growth, Sales/BDR, and Marketing Operations
- Own organic social strategy for audience development, distribution, and campaign amplification
- Establish a test-and-learn discipline across SEO/AEO, website, lifecycle, and organic channels
- Connect digital performance to qualified conversions, opportunities, pipeline, and revenue
- Turn performance data into actionable insights and optimization decisions
Requirements
What you’ll need- 5+ years of experience in digital marketing, growth marketing, demand generation, or a related discipline, preferably in B2B or SaaS
- Demonstrated experience owning digital strategy across multiple stages of the buyer journey, from discovery through conversion and nurture
- Strong knowledge of SEO and emerging AEO/AI search strategies, including search intent, content optimization, and organic growth
- Experience with website optimization, CRO, landing pages, and structured experimentation
- Experience developing lifecycle, nurture, re-engagement, organic social, and content distribution strategies
- Strong analytical skills with the ability to move from data to insight to hypotheses to action to learning
- Experience working cross-functionally
- Experience with platforms such as HubSpot and Salesforce to connect digital activity to measurable business outcomes
Benefits
Comp & perks- Medical, dental, and vision insurance (for eligible employees)
- 401(k) retirement plan
- Paid time off
- Paid holidays
- Life and disability insurance
- Flexible work schedules
- Generous Paid Time Off
- 13 Paid Company holiday observances
- Remote work opportunities
- Casual dress work environment
- Physical fitness reimbursement
- Discounts on various events, travel, and dining
