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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Power BI report and dashboard development, including DAX measures and data visualization. Proven ability to manage client-facing reporting platforms and collaborate with cross-functional teams to enhance data-driven decision-making.
Highest-signal resume keywords
Power BI Report DevelopmentDAX Measures and CalculationsT-SQL ProficiencyCloud Environment Experience (AWS/Azure)Data Pipeline Monitoring
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Power BIDAXT-SQLMySQLBigQuerySnowflakeRedshiftData StructuresCampaign Pacing LogicBudget Tracking
Soft Skills
CommunicationMentoringAutonomous OperationCollaborationUX Sensibility
Tools & Technologies
Microsoft FabricSalesforce Sales CloudGA4MetaGoogleStackAdaptSimplifiSSOEmbedded BI Security ModelsThird-Party Data Connectors
Certifications & Qualifications
Microsoft Fabric / Power BI Certification
Industry Keywords
Business IntelligenceAnalyticsDigital ReportingMarket IntelligenceCompetitive BenchmarkingB2B MediaData EngineeringIdentity ResolutionPaid Media PlatformsUnified Data Models
Tech Stack
Tools & technologiesAmazon RedshiftAWSAzureBigQueryCloudMySQLSnowflakeSQL
About the role
Key responsibilities & impact- Own the design and build of Power BI reports and dashboards for Digital internal staff and client-facing stakeholders
- Translate complex data structures and relationships into intuitive layouts and navigation
- Build report-level DAX measures, calculations, and reusable reporting assets
- Partner with IT and Data Engineering on trusted data foundations, semantic models, security, and workspace architecture
- Take ownership of a client-facing reporting platform transitioning from an outside development partner to in-house development
- Complete platform parity items and build market and dealer intelligence capabilities including benchmarking, trend analysis, and category segmentation
- Support automated alerting products connecting digital campaign activity to downstream business outcomes
- Own internal dashboards and automated alerts for account performance, revenue, and campaign pacing
- Build fiscal calendar-based budget tracking and spend allocation logic for flighted, intra-month campaigns
- Migrate legacy pacing views into Power BI automated alerts
- Provide leadership-level views of key account metrics
- Monitor contact record health and hygiene across core business systems
- Develop and maintain audience segment identification and scoring frameworks
- Monitor inbound and outbound data flows across Digital reporting and paid media systems
- Establish monitoring and alerting for sync failures, dropped identifiers, and match-rate degradation
- Serve as the primary contact for Digital reporting, dashboard adoption, and analytics requirements
- Coordinate with IT, Data Engineering, CRM, Identity, and Audience Development teams
- Report directly to the SVP, Audience and Media
Requirements
What you’ll need- Bachelor's degree in Business, Analytics, Computer Science, or related field
- 7 to 10 years of experience in business intelligence, analytics, or dashboard development
- Advanced Microsoft Fabric / Power BI report and dashboard development
- Strong visual design and UX sensibility
- Report-level DAX and interactive/navigational features
- Deep working knowledge of underlying data structures, relationships, and data types
- Proven track record building Power BI reporting at scale across multiple stakeholder groups
- Experience building or maintaining campaign pacing and budget alerting logic for paid media services
- Experience taking over and improving a reporting platform originally built by an outside vendor or agency
- Working T-SQL proficiency across cloud data warehouses, including MySQL, BigQuery, Snowflake, Redshift, and OneLake
- Hands-on experience with AWS or Azure cloud environments
- Familiarity with SSO, embedded BI security models, RLS, RBAC, and report-level authorization/access management
- Experience with CRM reporting and Salesforce Sales Cloud objects
- Familiarity with data pipeline monitoring, identity resolution, and match rate fundamentals
- Working knowledge of GA4 and paid media platforms including Meta, Google, StackAdapt, and Simplifi
- Ability to communicate findings, analytics initiatives, reporting enhancements, and priorities to senior leadership, non-technical stakeholders, and clients
- Ability to operate autonomously in a lean, fast-moving team and mentor reporting practices
- Microsoft Fabric / Power BI certification preferred
- MySQL database experience preferred
- Experience with market intelligence, competitive benchmarking, or industry data products preferred
- Experience across multiple paid media platforms preferred
- Experience with third-party external data connectors and unified data models preferred
- B2B media or data company experience preferred
- Experience coordinating with CRM, identity, or data engineering functions preferred
Benefits
Comp & perks- Medical, dental, and vision insurance
- 401(k)-retirement plan
- Paid time off
- Paid holidays
- Life and disability insurance
- Flexible work schedules
- Generous Paid Time Off
- 13 Paid Company holiday observances
- Remote work opportunities
- Casual dress work environment
- Physical fitness reimbursement
- Discounts on various events, travel, and dining
- Additional compensation may include bonuses and equity
