Performance Marketer

FusionAuth

. Own and scale FusionAuth’s demand-generation channels .

Posted 9/16/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing demand generation channels, including Google Ads and LinkedIn Ads, with a strong focus on driving MQLs and pipeline through measurable performance metrics. Proficient in project management, campaign execution, and analytics to ensure effective marketing strategies and reporting.

Highest-signal resume keywords

Google Ads ManagementLinkedIn Ads ManagementDemand Generation StrategyProject ManagementMarketo Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingCampaign OptimizationConversion TrackingABM TargetingEmail Database ManagementAd CopywritingWebinar OperationsContent Syndication ManagementAnalytics ReportingHTML/CSS Familiarity

Soft Skills

Excellent CommunicationStrong Sense of UrgencyOwnership of DeliverablesPlanning DisciplineAnalytical Rigor

Tools & Technologies

Google AdsLinkedIn Campaign ManagerMarketoSalesforceGA4Looker StudioGoldcastON24Demandbase6sense

Industry Keywords

B2B SaaSMQL GenerationCPA TargetsROAS TargetsContent SyndicationReview PlatformsIntent DataProgrammatic DisplayRetargetingVendor Management

About the role

Key responsibilities & impact

Own and scale FusionAuth’s demand-generation channels
Run and optimize Google Ads Search, Display, DSA, RLSA, and Performance Max campaigns
Own paid social campaigns across LinkedIn, Reddit, Twitter/X, and programmatic display
Build and execute mid-funnel campaigns using ABM lists, intent-based targeting, and retargeting
Own end-to-end conversion tracking across paid channels from GA4 through Salesforce pipeline attribution
Rebuild CAPI and retargeting infrastructure where needed
Manage content syndication partners, vendor relationships, budgets, asset mix, performance QA, lead delivery, evaluations, and renewals
Own the full webinar lifecycle, including topic sourcing, speaker coordination, platform configuration, Marketo sequences, promotion, and post-event nurture
Deliver 3+ webinars per quarter with agreed MQL targets
Manage the newsletter sponsorship roster and optimize placements, creative, targeting, and MQL generation
Maintain FusionAuth’s presence on key review sites and run quarterly review-generation campaigns and landing-page A/B tests
Co-manage the marketing project-management workspace and provide weekly project health updates to the Director
Build and maintain campaign performance dashboards and end-to-end funnel reporting through closed-won attribution
Deliver weekly and monthly channel performance reports
Own Marketo email database health, including list hygiene, suppression management, deliverability monitoring, nurture tracks, re-engagement sequences, and transactional email QA
Report to the Senior Director, Demand Generation

Requirements

What you’ll need

Full-time, US-based candidate authorized to work for any employer in the U.S.; no employment visa sponsorship available
Demonstrable hands-on experience managing Google Ads and LinkedIn Ads at scale, personally running the accounts rather than supervising an agency
3–6 years of related performance marketing experience
Prior B2B SaaS demand generation experience strongly preferred
Bachelor's degree in Business Administration, Marketing, or related field preferred
Track record of driving MQLs and pipeline through paid channels with measurable CPA and ROAS targets
Excellent written and verbal communication skills, including ad copywriting, campaign briefs, vendor emails, and internal updates
Exceptional project management and planning discipline
Strong sense of urgency and ownership over campaigns and deliverables
Proficiency in Google Ads, LinkedIn Campaign Manager, Marketo or HubSpot, Salesforce, GA4, and Looker Studio or equivalent BI tool
High level of integrity and analytical rigor
Experience marketing to developers or technical buyers preferred
Reddit and/or Twitter/X advertising experience preferred
Webinar operations experience with Goldcast, ON24, or similar platforms preferred
Content syndication vendor management experience preferred
Experience with review platforms such as G2, TrustRadius, or Capterra preferred
Familiarity with ABM tooling such as Demandbase or 6sense and intent data preferred
Webflow or basic HTML/CSS familiarity for landing page edits preferred

Benefits

Comp & perks

Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums
Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
Basic life insurance and short- and long-term disability coverage fully paid by the company
Voluntary life insurance options
Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
401(k) plan with company match
Generous paid time off (PTO) plus paid company holidays
Employee Assistance Program (EAP) offering confidential counseling and support services
Professional growth and development opportunities
Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results
Reasonable travel and lodging expenses reimbursed for onsite interviews