Performance Marketer

FusionAuth

. Own and scale FusionAuth's demand generation channels across search, social, and display .

Posted 9/17/2026full-timeRemote • United StatesMid-LevelSenior💰 $80,000 - $115,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and optimizing demand generation channels, including Google Ads and LinkedIn Ads, with a strong focus on driving MQLs and pipeline through measurable performance metrics. Proficient in project management, campaign execution, and analytical reporting to enhance marketing effectiveness.

Highest-signal resume keywords

Google Ads ManagementLinkedIn Ads ManagementDemand Generation StrategyProject ManagementCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingKeyword OptimizationConversion TrackingA/B TestingEmail MarketingB2B SaaS MarketingWebinar ManagementContent SyndicationAnalytics ReportingHTML/CSS Familiarity

Soft Skills

Excellent CommunicationStrong Sense of UrgencyOwnership of CampaignsAnalytical RigorPlanning Discipline

Tools & Technologies

Google AdsLinkedIn Campaign ManagerMarketoSalesforceGA4Looker StudioGoldcastON24Demandbase6sense

Industry Keywords

B2B SaaSMQLCPAROASABMIntent DataContent SyndicationReview PlatformsVendor ManagementPerformance QA

About the role

Key responsibilities & impact

Own and scale FusionAuth's demand generation channels across search, social, and display
Manage the full Google Ads account, including Search, Display, DSA, RLSA, and Performance Max campaigns
Optimize keyword strategies, bidding, audience segmentation, CPA, and conversion volume
Own paid social campaigns across LinkedIn, Reddit, Twitter/X, and programmatic display
Build and execute mid-funnel campaigns using ABM lists, intent-based targeting, and retargeting
Own end-to-end conversion tracking across paid channels from GA4 through Salesforce pipeline attribution
Rebuild CAPI and retargeting infrastructure where needed
Manage content syndication partners and vendor relationships, including budgets, performance QA, lead delivery, partner evaluation, and renewals
Manage the full webinar lifecycle, including topics, speakers, platform configuration, Marketo sequences, promotion, and post-event nurture
Run at least 3 webinars per quarter with agreed MQL targets
Manage the newsletter sponsorship roster and optimize placements, creative, targeting, cost-per-lead, and MQL generation
Maintain FusionAuth's presence on key review sites and run quarterly review-generation campaigns
Run A/B tests on badge placement across landing pages
Co-manage the marketing project management workspace and provide weekly project health updates to the Director
Flag blockers and resource gaps proactively
Build and maintain campaign performance dashboards and own funnel reporting from ad platform through Salesforce pipeline and closed-won attribution
Deliver weekly and monthly channel performance reports
Own Marketo email database health, including list hygiene, suppression management, deliverability monitoring, nurture execution, re-engagement sequences, and transactional email QA
Report to the Senior Director, Demand Generation

Requirements

What you’ll need

Hands-on experience managing Google Ads and LinkedIn Ads at scale, personally running the accounts rather than supervising an agency
3–6 years of related performance marketing experience
Prior B2B SaaS demand generation experience strongly preferred
Bachelor's degree in Business Administration, Marketing, or related field preferred
Track record of driving MQLs and pipeline through paid channels with measurable CPA and ROAS targets
Excellent written and verbal communication skills, including ad copywriting, campaign briefs, vendor emails, and internal updates
Strong project management and planning discipline
Strong sense of urgency and ownership over campaigns and deliverables
Proficiency in Google Ads, LinkedIn Campaign Manager, Marketo or HubSpot, Salesforce, GA4, and Looker Studio or equivalent BI tool
High integrity and analytical rigor
Experience marketing to developers or technical buyers preferred
Reddit and/or Twitter/X advertising experience preferred
Webinar operations experience with Goldcast, ON24, or similar platforms preferred
Content syndication vendor management experience preferred
Experience with review platforms such as G2, TrustRadius, or Capterra preferred
Familiarity with ABM tooling such as Demandbase or 6sense and intent data preferred
Webflow or basic HTML/CSS familiarity for landing page edits preferred
Must be authorized to work for any employer in the U.S.; employer cannot sponsor or assume sponsorship of an employment visa

Benefits

Comp & perks

Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums
Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
Basic life insurance and short- and long-term disability coverage fully paid by the company
Voluntary life insurance options
Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
401(k) plan with company match
Generous paid time off (PTO) plus paid company holidays
Employee Assistance Program (EAP) offering confidential counseling and support services
Professional growth and development opportunities
Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results
Reimbursement of reasonable travel and lodging expenses associated with onsite interviews