Shopper Marketing Manager

Fussy

. Take responsibility for the annual retail marketing calendar aligned to range reviews, launches, promotional plans and retailer and brand activity .

Posted 9/29/2026full-timeLondon • United KingdomMid-LevelSenior💰 £45,000 - £55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in retail marketing strategy, including the development of tailored marketing plans and toolkits for various retailers. Proficient in optimizing product content and marketing investments within FMCG, particularly in the beauty and personal care sectors.

Highest-signal resume keywords

FMCG Retail MarketingShopper MarketingOnsite Search OptimizationCross-Functional CollaborationAttention to Detail

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retail Marketing Calendar ManagementPromotional PlanningBrand PlanningRetail Marketing Toolkit DevelopmentProduct Content Optimization

Soft Skills

Organizational Skills

Tools & Technologies

Retailer EcosystemsEmail Marketing

Industry Keywords

Beauty IndustryPersonal CareGrocery RetailHealth & Beauty Retail

About the role

Key responsibilities & impact

Take responsibility for the annual retail marketing calendar aligned to range reviews, launches, promotional plans and retailer and brand activity
Tailor plans to each retailer’s shopper profile across promotions, POS, sampling, gifting and other in-store activation
Support the Retail team’s JBP conversations to secure marketing investment and additional visibility
Ensure brand planning reflects both Retail and DTC mindsets
Act as the main Brand team contact for the Retail team
Lead development of retail marketing toolkits and materials
Support and attend Trade and Retailer Head Office events
Brief and optimise onsite search, display and email within retailer ecosystems
Ensure product content is optimised on retailer .com pages

Requirements

What you’ll need

3–5 years’ experience in FMCG retail, shopper or trade marketing
Ideally experience within beauty or personal care and working with grocery and health & beauty retailers
Ability to protect and adapt the Fussy brand for retail shelves and online listings
Experience briefing and optimising onsite search, display, email and product content within retailer ecosystems
Strong organisational skills and attention to detail
Experience working cross-functionally with brand, marketing, creative and commercial teams

Benefits

Comp & perks

33 days annual leave including flexible bank holidays
A day off for your birthday
WellHub membership with fitness and wellbeing options
Share options after probation
Hybrid working
Opportunity to contribute to banishing single-use plastic from the bathroom