Fussy

Marketing

• Take responsibility for the annual retail marketing calendar aligned to range reviews, launches, promotional plans and retailer and brand activity
• Tailor plans to each retailer’s shopper profile across promotions, POS, sampling, gifting and other in-store activation
• Support the Retail team’s JBP conversations to secure marketing investment and additional visibility
• Ensure brand planning reflects both Retail and DTC mindsets
• Act as the main Brand team contact for the Retail team
• Lead development of retail marketing toolkits and materials
• Support and attend Trade and Retailer Head Office events
• Brief and optimise onsite search, display and email within retailer ecosystems
• Ensure product content is optimised on retailer .com pages

Shopper Marketing Manager