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Microsoft Dynamics 365 Customer Insights Architect
FyerX - Your Trusted Marketing Partner. Design and govern the global Customer Insights data architecture .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and governing Customer Insights data architecture, with a strong focus on Microsoft Dynamics 365 Customer Insights and real-time data ingestion. Proficient in implementing data privacy controls and advanced segmentation strategies to enhance customer engagement.
Highest-signal resume keywords
Microsoft Dynamics 365 Customer InsightsAzure Data LakeSQLData Privacy ControlsMicrosoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate
ATS Keywords
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Hard Skills
Data Architecture DesignReal-Time Data IngestionCustom SQL-Based MetricsIdentity Resolution StrategiesBehavioral Attributes AnalysisPredictive ModelingOmni-Channel Customer JourneysAdvanced Segmentation LogicData Unification ParametersDeduplication Logic
Tools & Technologies
Microsoft DataverseAzure SynapsePower BIDynamics Sales and Service AppsREST APIsJavaScript SDKsEnterprise Tag Management Tools
Certifications & Qualifications
Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant AssociatePower Platform Solution Architect Expert
Industry Keywords
Customer InsightsBig Data ConceptsCloud Governance FrameworksGDPRCCPACustomer Lifecycle Matrices
Tech Stack
Tools & technologiesAzureCloudJavaScriptSQL
About the role
Key responsibilities & impact- Design and govern the global Customer Insights data architecture
- Configure real-time data ingestion pipelines from Microsoft Dataverse, Azure Data Lake, Azure Synapse, and external third-party transactional networks
- Architect identity resolution rules, data unification parameters, deduplication logic, match/merge profiles, and unified Customer 360 schemas
- Build calculated insights and measures using custom SQL-based metrics, behavioral attributes, and predictive models
- Design omni-channel customer journeys with dynamic audience segmentation, real-time trigger events, and personalized content loops
- Establish secure integrations connecting Customer Insights with Power BI, Dynamics Sales and Service apps, and external APIs
- Enforce data privacy and governance controls, including RBAC, multi-tenant compliance frameworks, and GDPR/CCPA data scrubbing rules
- Audit platform operations, ingestion synchronization health, data refresh cycles, segment processing times, and API throttles
Requirements
What you’ll need- 6 to 10 years of enterprise data engineering, CRM consulting, or marketing technology experience
- 3+ dedicated years actively designing, building, and maintaining setups explicitly on the Microsoft Dynamics 365 Customer Insights framework
- Strong technical mastery of Microsoft Dataverse, Power Platform structures, Azure Data Lake, Azure Synapse, SQL, advanced segmentation logic, and REST APIs
- Deep understanding of big data concepts, semantic data modeling, customer lifecycle matrices, identity resolution strategies, and cloud governance frameworks
- Mandatory certification: Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate or Power Platform Solution Architect Expert
- Prior experience implementing Azure AI/ML Studio integrations is preferred
- Familiarity with real-time web/mobile tracking integrations using JavaScript SDKs or enterprise tag management tools is preferred