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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing paid marketing strategies across multiple channels, including Google Ads, Amazon Ads, and Meta Ads Manager, while leveraging analytics tools to optimize campaign performance and drive eCommerce sales.
Highest-signal resume keywords
Paid Marketing Strategy DevelopmentGoogle Ads ManagementAmazon Ads ManagementData Analysis and ReportingEcommerce Marketing Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationKeyword ResearchBid Strategy ManagementPromotional Discount StrategySEO Knowledge
Soft Skills
Excellent Communication SkillsStrong Relationship Management
Tools & Technologies
Google AnalyticsMeta Ads ManagerTikTok Ads ManagerSnow Commerce Budget Management PlatformShopify
Industry Keywords
EcommerceDigital MarketingPaid ChannelsTrend AnalysisClient Reporting
About the role
Key responsibilities & impact- Develop paid marketing strategies and execute campaigns to drive eCommerce sales for assigned client accounts
- Implement and optimize campaigns across Google Ads, Amazon Ads, Meta Ads Manager, TikTok Ads Manager, and other paid channels
- Optimize keywords, bid strategies, social media audiences, creative, and affiliate relationships
- Develop and maintain profitable paid marketing programs focused on return on advertising spend
- Use Snow Commerce’s proprietary budget management platform to meet campaign budget and performance targets
- Determine effective marketing mixes and develop incremental budget recommendations using historical data and trend analysis
- Collaborate with the Design team on ad creative, messaging strategy, and channel best practices
- QA marketing assets and obtain client approval when required
- Develop promotional discount strategies and own promotion code setup and execution
- Update home page banners on client sites through Shopify
- Assist with SEO and keyword research as needed
- Monitor analytics and produce monthly, quarterly, and ad hoc reports with actionable insights
- Present reports to clients and answer questions about results
- Leverage data from email platforms, Google Analytics, Shopify, and other sources to understand customer journeys and make strategic recommendations
- Conduct ongoing research and training to stay current on digital marketing industry changes, standards, and best practices
- Communicate industry changes effectively to clients and internal teams
- Work closely with teammates and clients while establishing strong communication practices
Requirements
What you’ll need- BA/BSc in Marketing or related field
- 1+ years minimum experience in at least one paid channel: Google, Meta, Amazon, TikTok, or affiliate marketing
- Demonstrated understanding of managing paid marketing channels during the interview process
- Ecommerce experience is a plus
- Agency experience is a plus
- Self-starter with the ability to self-teach
- Proficiency with analytic tools such as Google Analytics
- Excellent communication skills
- Ability to maintain excellent colleague and client relationships
- Resume in English
Benefits
Comp & perks- Health, dental, vision, and life insurance
- Unlimited PTO
- 401k with company match
- Personal and professional development opportunities
- Energetic, collaborative work environment in Over-the-Rhine
- Fast-paced eCommerce retail environment with opportunities to learn and grow while working with major brands
