Group Product Manager, Sales Experience

FYUL

. Define and evolve Sales Hub’s product strategy, owning merchant success across activation, first sale, early GMV, and retention .

Posted 9/23/2026full-timeRemote • Spain, RomaniaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive Product Management experience in high-growth SaaS and e-commerce environments, with a strong focus on activation, retention, and AI-driven product strategies. Capable of leading cross-functional teams and mentoring Product Managers while driving significant commercial outcomes.

Highest-signal resume keywords

Product Management ExperienceAI Product JudgmentAnalytical Skills in Funnels and CohortsCommercial Judgment Connecting Product Decisions to GMVCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

ActivationOnboardingRetentionGrowth LoopsExperimentationKPI TreesOpportunity SizingBehavioral Data AnalysisCohort AnalysisSystems Thinking

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationMentoring

Tools & Technologies

ShopifyEtsyTikTok Shop

Industry Keywords

SaaSMarketplaceE-CommerceCreator EconomyPlatform Businesses

About the role

Key responsibilities & impact

Define and evolve Sales Hub’s product strategy, owning merchant success across activation, first sale, early GMV, and retention
Set the North Star and KPI tree and define journeys by merchant segment
Build understanding of merchant progression and drop-off through research, behavioral data, cohort analysis, and experimentation
Map the merchant journey and identify high-leverage interventions
Reprioritize initiatives and make trade-offs between short-term gains and compounding capabilities
Shape AI-led Sales Hub experiences using merchant, catalog, and behavioral data
Explore personalized onboarding, next-best-action recommendations, proactive interventions, and behavior-changing gamification
Partner with Engineering, Data, and AI/ML on feasibility, cost, trust, and scalability
Translate strategy into phased initiatives with outcomes, scope, dependencies, and decision gates
Drive alignment across Engineering, Design, Data, Commercial, Lifecycle, and leadership
Measure post-launch outcomes and decide whether to scale, iterate, or stop
Define success metrics and instrumentation before development
Connect product investment to GMV, retention, LTV, and other commercial outcomes
Advise senior leadership on merchant growth and AI strategy
Coach and mentor Product Managers and create reusable product frameworks

Requirements

What you’ll need

Extensive Product Management experience in high-growth SaaS, marketplace, e-commerce, creator economy, or platform businesses
Track record of driving significant customer and commercial impact across complex, multi-squad domains
Deep expertise in activation, onboarding, retention, growth loops, and experimentation
Strong AI product judgment
Advanced analytical skills in funnels, cohorts, segmentation, KPI trees, and opportunity sizing
Strong commercial judgment connecting product decisions to GMV, revenue, retention, or LTV
Proven ability to operate in highly ambiguous problem spaces, think in systems, and lead cross-functionally
Strong technical fluency to partner with Engineering, Data, and AI teams
Excellent written and verbal communication
Demonstrated experience mentoring other Product Managers
Background with Shopify, Etsy, TikTok Shop, or other merchant/seller-ecosystem platforms is a plus
Resume must be submitted in English

Benefits

Comp & perks

Opportunity to work remotely or in a modern and welcoming office in Riga
Flexible working hours (start your day as late as 11 AM)
Private health insurance
2 extra paid days off to focus on mental or physical well-being
1 extra paid day off to celebrate a Birthday or another celebration of your choice
Access to mentorship, internal meetups, and hackathons, both on-site and online
Free and healthy lunch if you work from the Rīga office
Employee discount for designing and ordering merch using company platforms
Team-building events and parties