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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing organic marketing campaigns across various channels, including email, SMS, and social media, while leveraging analytics tools to optimize performance and drive eCommerce sales. Strong communication and collaboration skills are essential for managing client relationships and working with design teams.
Highest-signal resume keywords
Organic Marketing Campaign DevelopmentEmail/SMS Automation StrategyGoogle Analytics ProficiencyEcommerce ExperienceClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingSMS MarketingCampaign OptimizationData AnalysisSegmentation StrategiesPromotional Discount StrategiesShopify ManagementContent CreationAnalytics ReportingCompetitor Analysis
Soft Skills
Excellent Communication SkillsTeam PlayerSelf-StarterRelationship BuildingAdaptability
Tools & Technologies
Google AnalyticsEmail PlatformsShopifyDesign Software
Industry Keywords
EcommerceDigital MarketingOrganic Social MediaMarketing CampaignsMarketing Strategy
About the role
Key responsibilities & impact- Develop strategy and execute organic marketing campaigns to drive traffic and eCommerce sales for assigned client accounts
- Lead quarterly organic marketing planning for assigned clients
- Own task management and manage marketing campaign timelines with the design team
- Develop and implement campaigns across email, SMS, organic social media, and other assigned channels
- Strategize, build, and optimize email/SMS automation
- Leverage segmentation strategies to improve results and deliverability
- Collaborate with the Design team on mobile-friendly email templates and complex creative needs
- Write email/SMS copy and produce simple creative images and videos
- Secure organic social posts and develop organic social content for clients
- QA marketing assets internally and obtain client approval when required
- Develop promotional discount strategies with the Growth Strategy team
- Set up and execute promotion codes
- Add homepage banner updates to assigned client Shopify sites
- Monitor analytics weekly and produce monthly, quarterly, and ad hoc reports
- Present reports to clients and answer questions about results
- Analyze data from email platforms, Google Analytics, Shopify, and other sources
- Monitor competitor organic marketing programs
- Conduct ongoing research and training on digital marketing practices and industry changes
- Communicate industry changes and best practices to clients and internal teams
- Work closely with teammates and clients to establish strong communication practices
Requirements
What you’ll need- BA/BSc in Marketing or related field
- Ecommerce experience is a plus
- Agency experience is also a plus
- Self-starter with the ability to self-teach if necessary
- Proficiency with analytic tools such as Google Analytics
- Team player with excellent communication skills
- Ability to maintain excellent colleague and client relationships
- Resume in English
- Ability to work in a fast-paced eCommerce retail environment
Benefits
Comp & perks- Competitive pay and benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Unlimited PTO
- 401k with company match
- Personal and professional development opportunities
- Energetic, collaborative work environment in Over-the-Rhine
- Fast-paced eCommerce retail environment with opportunities to learn and grow while working with major brands