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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing organic marketing campaigns across various channels, including email, SMS, and social media, while leveraging analytics to drive eCommerce sales and optimize performance. Strong communication and collaboration skills are essential for managing client relationships and coordinating with design teams.
Highest-signal resume keywords
Organic Marketing Campaign DevelopmentEmail/SMS Automation StrategyGoogle Analytics ProficiencyEcommerce ExperienceClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Email MarketingSMS MarketingCampaign OptimizationSegmentation StrategiesPromotional Discount StrategyAnalytics ReportingContent CreationMobile-Friendly DesignTask ManagementCompetitor Analysis
Soft Skills
Excellent CommunicationTeam PlayerSelf-StarterRelationship BuildingAdaptability
Tools & Technologies
Google AnalyticsShopifyEmail PlatformsSocial Media Management ToolsDesign Software
Industry Keywords
EcommerceDigital MarketingOrganic Social MediaMarketing StrategyMarketing Trends
About the role
Key responsibilities & impact- Develop strategy and execute organic marketing campaigns to drive traffic and eCommerce sales for assigned client accounts
- Lead quarterly organic marketing planning for assigned clients
- Own task management and manage marketing campaign timelines with the design team
- Develop and implement campaigns across email, SMS, organic social media, and other assigned channels
- Strategize, build, and optimize email/SMS automation
- Leverage segmentation strategies for optimal results and deliverability
- Work with the Design team to create mobile-friendly email templates
- Write email/SMS copy and produce simple creative images and videos
- Work with clients to secure organic social posts and develop organic social content
- Ensure assets are internally QA’d and obtain client approval when required
- Develop promotional discount strategy with the Growth Strategy team
- Set up and execute promotion codes
- Add homepage banner updates to assigned client sites through Shopify
- Monitor analytics weekly and produce monthly, quarterly, and ad hoc reports
- Present reports to clients and answer questions about results
- Leverage data from email platforms, Google Analytics, Shopify, and other sources to meet traffic targets and make strategic recommendations
- Monitor competitor organic marketing programs
- Conduct ongoing research and training on digital marketing trends, standards, and best practices
- Communicate industry changes to clients and the internal team
- Work closely with teammates and clients to establish strong communication practices
Requirements
What you’ll need- BA/BSc in Marketing or related field
- Ecommerce experience is a plus
- Agency experience is also a plus
- Self-starter with the ability to self-teach if necessary
- Proficiency with analytic tools such as Google Analytics
- Team player with excellent communication skills
- Ability to maintain excellent colleague and client relationships
- Resume in English
Benefits
Comp & perks- Competitive pay and benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Unlimited PTO
- 401k with company match
- Personal and professional development opportunities
- Energetic, collaborative work environment in Over-the-Rhine
- Fast-paced eCommerce retail environment with opportunities to learn and grow while working with major brands