Paid Marketing Strategist

FYUL

. Develop paid marketing strategy and execute campaigns to drive eCommerce sales for assigned client accounts .

Posted 11/12/2026full-timeCincinnati • Ohio • United StatesJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid marketing strategies across multiple channels, including Google Ads, Amazon Ads, and Meta Ads Manager, while optimizing campaigns for maximum return on advertising spend. Strong analytical skills are essential for monitoring performance and providing actionable insights to clients.

Highest-signal resume keywords

Paid Marketing Strategy DevelopmentGoogle Ads Campaign ManagementAmazon Ads OptimizationGoogle Analytics ProficiencyEcommerce Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationKeyword SelectionBid StrategiesSEO and Keyword ResearchData AnalysisPromotional Discount StrategiesBudget ManagementAd Creative DevelopmentPerformance ReportingClient Relationship Management

Soft Skills

Excellent Communication SkillsSelf-StarterStrong Team CollaborationClient Relationship Maintenance

Tools & Technologies

Google AdsAmazon AdsMeta Ads ManagerTikTok Ads ManagerShopifyGoogle AnalyticsSnow Commerce Budget Management PlatformEmail Platforms

Certifications & Qualifications

BA/BSc in Marketing or Related Field

Industry Keywords

EcommerceDigital MarketingPaid ChannelsAffiliate MarketingMarketing Mix

About the role

Key responsibilities & impact

Develop paid marketing strategy and execute campaigns to drive eCommerce sales for assigned client accounts
Develop and implement campaigns across Google Ads, Amazon Ads, Meta Ads Manager, TikTok Ads Manager, and other paid channels
Optimize campaigns across channels, including keyword selection, bid strategies, social media audiences, creative, and affiliate relationships
Develop and maintain profitable paid marketing programs and optimize return on advertising spend
Use Snow Commerce’s proprietary budget management platform to meet budget and performance targets
Determine the most effective marketing mix for each client
Develop incremental budget recommendations using historical data and trend analysis
Collaborate with Design on ad creative, messaging strategy, and channel best practices
QA assets and obtain client approval when required
Develop promotional discount strategies and manage promotion code setup and execution
Update homepage banners on client sites through Shopify
Assist with SEO and keyword research as needed
Monitor analytics and produce monthly, quarterly, and ad hoc reports with actionable insights
Present reports to clients and answer questions about results
Leverage email platforms, Google Analytics, Shopify, and other data sources to understand traffic, customer journeys, and improvement opportunities
Conduct ongoing research and training on digital marketing and industry changes
Communicate industry changes, standards, and best practices to clients and internal teams
Work closely with teammates and clients and establish strong communication practices

Requirements

What you’ll need

BA/BSc in Marketing or related field
1+ years minimum experience in at least one paid channel: Google, Meta, Amazon, TikTok, or affiliate marketing
Demonstrated understanding of managing paid marketing channels during the interview process
Proficiency with analytic tools such as Google Analytics
Ecommerce experience is a plus
Agency experience is a plus
Self-starter with the ability to self-teach
Excellent communication skills
Ability to maintain excellent colleague and client relationships
Resume submitted in English

Benefits

Comp & perks

Health, dental, vision, and life insurance
Unlimited PTO
401k with company match
Personal and professional development opportunities
Energetic, collaborative work environment in Over-the-Rhine
Fast-paced eCommerce retail environment with opportunities to learn and grow while working with major brands