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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing performance marketing campaigns across Meta and Google Ads, with strong analytical skills and a data-driven approach to campaign execution. Proficient in delivering actionable insights and collaborating effectively with clients and internal teams.
Highest-signal resume keywords
Performance Marketing ManagementProgrammatic AdvertisingA/B TestingMicrosoft ExcelGoogle Ads
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationPerformance AnalysisData-Driven Decision MakingAudience TargetingBudget ManagementReportingCampaign SetupTracking ImplementationPerformance MonitoringAnalytical Skills
Soft Skills
Excellent CommunicationCollaborationSelf-MotivatedHighly OrganizedAttention to Detail
Tools & Technologies
Google Looker StudioGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsoleTikTok Ads
Industry Keywords
Affiliate MarketingPaid MediaCampaign PerformanceClient ManagementAgency Experience
About the role
Key responsibilities & impact- Manage and optimise daily campaign performance across Meta, Google Ads, and other paid media platforms.
- Support the planning, execution, and optimisation of programmatic advertising campaigns, where relevant to client needs and experience.
- Support affiliate marketing campaigns, including performance monitoring, partner or publisher coordination, tracking, and optimisation.
- Monitor and track campaign budgets daily to ensure pacing, efficiency, and alignment with performance targets.
- Deliver weekly performance reports and actionable insights.
- Conduct ad hoc deep-dive analysis and campaign reporting.
- Support A/B testing and experimentation strategies to improve campaign performance.
- Collaborate with the Performance Director on campaign strategy and execution.
- Communicate campaign performance updates, findings, and recommendations to internal teams and clients.
- Share insights and best practices with the wider team.
- Recommend improvements and identify opportunities to improve campaign performance.
- Stay open to learning and managing new advertising platforms, including TikTok Ads and other emerging channels.
- Typically manage 3–5 client accounts.
- Work with international clients remotely.
Requirements
What you’ll need- Fluent in English, both written and spoken.
- Minimum of 2 years of experience managing performance marketing campaigns across Meta and/or Google Ads.
- Advanced skills in Microsoft Excel or Google Sheets, including formulas, pivot tables, and charts.
- Strong analytical skills and attention to detail.
- Excellent communication and collaboration skills.
- Self-motivated and highly organised, with the ability to work independently.
- Data-driven mindset with a process-oriented approach to campaign execution.
- Comfortable adapting quickly to campaign performance changes and managing multiple accounts.
- Preferred: At least 2-3 year of agency-side experience.
- Preferred: Hands-on experience with programmatic advertising, including campaign setup, audience targeting, optimisation, and performance reporting.
- Preferred: Experience with affiliate marketing, including affiliate networks, publisher or partner campaigns, tracking, and performance analysis.
- Preferred: Experience managing campaigns across multiple paid media channels.
- Preferred: Experience using Google Looker Studio.
- Preferred: Familiarity with Google Analytics and similar analytics platforms.
- Preferred: Confidence presenting campaign insights and recommendations to clients.
- Preferred: Experience with A/B testing tools and campaign tracking implementation.
- Preferred: Knowledge of Google Tag Manager and Google Search Console.
- Preferred: Familiarity with additional advertising platforms, such as TikTok Ads, and a willingness to learn new tools and technologies.
Benefits
Comp & perks- 100% Remote Work – Work from anywhere in the Philippines
- Flexible Hours – Own your time; work when you’re most productive, but it will require at least 4-6 hours of UK time overlap
- Global Client Exposure – Work with top international brands and agencies
- Professional Growth – Collaborate with other sharp minds across digital strategy, content, and analytics
- Potential for Long-Term Hire – If it’s a great fit, we’re open to growing with you.
- GAIN Academy: Leadership and Management development, AI fluency, mentoring, experiential workshops, and on-demand learning experiences
- Equal opportunities employer
