GAIN

Creative Strategist

• Support paid media clients by driving performance-focused creative direction.
• Identify winning ad concepts.
• Analyze creative performance data and turn insights into actionable briefs and feedback.
• Work closely with UGC creators, designers, and editors to bring creative ideas to life.
• Optimize assets for each platform and align them with performance goals.
• Explore and implement AI tools within the creative strategy workflow.
• Test new platforms and identify automation opportunities.
• Support integration of tools that improve efficiency and creative output.
• Help define standards, processes, and ways of working across accounts.
• Conduct brand and industry research to fuel creative ideation.
• Manage creative projects from concept to execution, ensuring assets are on-brief, on-brand, and on-time.
• Coordinate designers, editors, and content creators.
• Act as a key client contact, gathering input, managing feedback, and ensuring expectations are met.
• Review content for quality, consistency, performance alignment, and platform best practices.
• Provide actionable feedback to creative teams.
• Monitor post-launch performance and recommend iterative improvements.

Data Analyst

• Own and administer the Microsoft Fabric platform, including OneLake, Lakehouse, Warehouse, and Dataflow Gen2, for FP&A and operational analytics
• Architect ETL/ELT pipelines integrating ERP, HR/payroll, and CRM systems through REST APIs, CData connectors, and On-Premises Data Gateway
• Manage automated multi-daily data refreshes with monitoring, alerting, and Teams-based notifications
• Build enterprise semantic models with RLS, standardized KPIs, and Time Intelligence calculations
• Develop self-service Power BI dashboards for Revenue, GP, COS, forecasting, budget versus actuals, and WoW/YoY variance
• Partner with Finance Business Partners to automate forecast submissions, including VBA-enabled Excel, and streamline month-end close
• Ensure data governance, quality, and reconciliation across financial reporting, including GL and Trial Balance
• Optimize SQL, data models, and reports for performance at scale
• Provide training and support to drive self-service BI adoption
• Reduce manual month-end reporting cycles through automation
• Maintain reliable, low-downtime automated data pipelines
• Increase self-service Power BI adoption among Finance and business stakeholders
• Sustain strong data governance and reconciliation standards

Senior Finance Data Analyst

Manager

• Develop website strategies and roadmaps aligned with GAIN’s commercial objectives, audiences and wider marketing plans
• Take responsibility for the quality, consistency and timely delivery of website projects
• Assess existing websites for structural, performance, content and platform improvements
• Recommend appropriate approaches based on GAIN’s needs and budget
• Plan website migrations, replatforming projects and redesigns while minimising risks to traffic, rankings and functionality
• Monitor developments in web platforms, browsers and standards
• Manage end-to-end builds from discovery, design handover, development and QA through launch and post-launch support
• Translate design files and briefs into technical requirements
• Oversee content population, redirects, integrations and third-party tooling
• Conduct or oversee QA across browsers, devices and screen sizes
• Maintain documentation of site architecture, integrations, credentials and technical decisions
• Troubleshoot technical issues and escalate where necessary
• Administer CMS platforms including WordPress, Webflow and Wix
• Support content updates, page builds, form changes and general site maintenance
• Establish governance for content publishing, permissions, version control and approvals
• Train internal colleagues to use the CMS
• Maintain plugin, theme and platform updates, including compatibility monitoring and security patches
• Ensure consistency of templates, components and design patterns
• Monitor site speed, Core Web Vitals, uptime and technical health
• Work with SEO specialists to protect or improve organic visibility
• Support accessibility best practices toward standards such as WCAG
• Coordinate security reviews, backups, disaster recovery and vulnerability patching
• Support QA and sign-off processes before and after significant releases
• Maintain understanding of data privacy, cookie consent and accessibility requirements

Web Manager

SEO Marketing

• Develop and manage integrated SEO strategies aligned with GAIN’s audiences, commercial objectives and wider marketing plans.
• Own the quality, consistency and timely delivery of SEO activity across GAIN websites.
• Translate business objectives and audience behaviour into organic search priorities, roadmaps and success measures.
• Work across technical SEO, on-page optimisation, content strategy, internal linking, digital authority and off-site signals.
• Conduct keyword, topic, audience and search-intent research.
• Turn audits and data into prioritised recommendations for clients and delivery teams.
• Manage migrations, redesigns, platform changes and projects affecting organic performance.
• Monitor search-platform developments and adapt strategies to risks and opportunities.
• Conduct and oversee technical audits covering crawlability, indexation, site architecture, canonicalisation, structured data, rendering and page experience.
• Work with developers, product teams and client stakeholders to implement technical recommendations.
• Support quality assurance before and after releases, migrations and significant website changes.
• Develop evidence-led content strategies and review content briefs.
• Collaborate with content, creative, digital PR and brand specialists to improve relevance, authority and organic reach.
• Explore visibility across AI Overviews, AI assistants, conversational search and generative experiences.
• Use AI tools responsibly for research, analysis, briefing, quality assurance and workflow efficiency.
• Define KPIs and measurement frameworks aligned with client objectives.
• Monitor organic visibility, engagement, conversion and revenue performance.
• Create performance reports explaining completed work and next-period priorities.
• Combine search, analytics and third-party platform data into recommendations.
• Develop hypotheses, tests and forecasts to strengthen decision-making and demonstrate SEO value.
• Communicate performance shortfalls, likely causes and practical recovery plans.

SEO Manager

Performance Marketing

• Manage and optimise daily campaign performance across Google Ads and other paid media platforms
• Monitor and track ad campaign budgets daily to ensure pacing and efficiency
• Deliver weekly performance reports and actionable insights
• Conduct ad hoc deep-dive analysis and reporting focused on campaign results
• Support A/B testing and experimentation strategies
• Collaborate with the Head of Performance Lite Paid Media on campaign strategy
• Communicate performance updates and recommendations to internal teams and clients
• Share proactive insights and best-practice suggestions with the wider team
• Suggest improvements and identify opportunities for campaign expansion
• Stay open to learning new platforms such as TikTok Ads
• Manage approximately 15-20 smaller client accounts
• Receive training on proven campaign strategies, with account assignments tailored to experience and client requirements
• Potentially support client communication and broader campaign strategy as the role develops

Creative Strategist

Senior Finance Data Analyst

Web Manager

SEO Manager

Paid Media Consultant