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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in performance marketing with a focus on Creative Strategy and Media Buying, leveraging data analysis to drive actionable insights and optimize creative output across various platforms. Strong project management skills ensure timely execution of creative assets while maintaining brand consistency and quality.
Highest-signal resume keywords
Performance MarketingCreative StrategyData AnalysisProject ManagementCommunication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ad Metrics AnalysisCreative DirectionBrief WritingTimeline OrganizationCreative Project Management
Soft Skills
CollaborationStrategic ThinkingCreative Instincts
Tools & Technologies
AI ToolsUGC ContentAutomation Tools
Industry Keywords
Paid MediaPerformance GoalsBrand ResearchContent Quality ReviewPlatform Best Practices
About the role
Key responsibilities & impact- Support paid media clients by driving performance-focused creative direction.
- Identify winning ad concepts.
- Analyze creative performance data and turn insights into actionable briefs and feedback.
- Work closely with UGC creators, designers, and editors to bring creative ideas to life.
- Optimize assets for each platform and align them with performance goals.
- Explore and implement AI tools within the creative strategy workflow.
- Test new platforms and identify automation opportunities.
- Support integration of tools that improve efficiency and creative output.
- Help define standards, processes, and ways of working across accounts.
- Conduct brand and industry research to fuel creative ideation.
- Manage creative projects from concept to execution, ensuring assets are on-brief, on-brand, and on-time.
- Coordinate designers, editors, and content creators.
- Act as a key client contact, gathering input, managing feedback, and ensuring expectations are met.
- Review content for quality, consistency, performance alignment, and platform best practices.
- Provide actionable feedback to creative teams.
- Monitor post-launch performance and recommend iterative improvements.
Requirements
What you’ll need- Minimum 3 years of experience in performance marketing (e.g. Creative Strategy, Media Buying, Growth Marketing).
- A strong understanding of creative’s role in driving performance across paid platforms.
- Proven ability to analyze ad metrics and translate them into actionable creative direction.
- Confidence in writing briefs, organizing timelines, and managing moving parts within a creative team.
- Excellent communication and collaboration skills.
- A blend of strategic thinking and creative instincts.
- Familiarity with UGC-style content, ad remixing, and working with freelancers or creators is a plus.
Benefits
Comp & perks- 100% Remote Work – Work from anywhere in the Philippines
- Flexible Hours – Own your time; work when you’re most productive, but it will require at least 4-6 hours of UK time overlap
- Global Client Exposure – Work with top international brands and agencies
- Professional Growth – Collaborate with other sharp minds across digital strategy, content, and analytics
- Potential for Long-Term Hire – If it’s a great fit, we’re open to growing with you.
- GAIN Academy internal learning and development hub
- Leadership and Management development
- AI fluency development
- Mentoring
- Experiential workshops
- On-demand learning experiences