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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing performance campaigns across Google Ads and other paid media platforms, with a strong focus on data-driven analysis and project management. Proficient in delivering actionable insights and performance reports while effectively communicating with internal teams and clients.
Highest-signal resume keywords
Google Ads ManagementPerformance Campaign OptimizationData Analysis and ReportingProject ManagementA/B Testing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Performance ManagementExcelGoogle SheetsData-Driven Decision MakingCampaign Budget TrackingAd Hoc AnalysisPerformance ReportingCampaign Strategy DevelopmentA/B Testing ToolsGoogle Analytics
Soft Skills
Attention to DetailClear CommunicationDependable Team PlayerSelf-MotivatedOrganizational Skills
Tools & Technologies
Google Looker StudioTag ManagerSearch ConsoleMeta Ads
Industry Keywords
Paid MediaCampaign ExpansionClient CommunicationPerformance InsightsExperimentation Strategies
About the role
Key responsibilities & impact- Manage and optimise daily campaign performance across Google Ads and other paid media platforms
- Monitor and track ad campaign budgets daily to ensure pacing and efficiency
- Deliver weekly performance reports and actionable insights
- Conduct ad hoc deep-dive analysis and reporting focused on campaign results
- Support A/B testing and experimentation strategies
- Collaborate with the Head of Performance Lite Paid Media on campaign strategy
- Communicate performance updates and recommendations to internal teams and clients
- Share proactive insights and best-practice suggestions with the wider team
- Suggest improvements and identify opportunities for campaign expansion
- Stay open to learning new platforms such as TikTok Ads
- Manage approximately 15-20 smaller client accounts
- Receive training on proven campaign strategies, with account assignments tailored to experience and client requirements
- Potentially support client communication and broader campaign strategy as the role develops
Requirements
What you’ll need- Fluent in English (written and spoken)
- Minimum 1 year of experience managing performance campaigns (Google Ads)
- Fundamental skills in Excel or Google Sheets (training will be provided)
- Strong attention to detail
- High level of project management experience
- Clear communicator and dependable team player
- Self-motivated and organised, with the ability to work independently
- Data-driven with a process-oriented approach to campaign execution
- Comfortable adapting quickly to campaign performance changes
- Preferred but not required: at least 1 year of agency-side experience
- Preferred but not required: Google Looker Studio experience
- Preferred but not required: familiarity with Google Analytics and similar analytics platforms
- Preferred but not required: confidence communicating with internal clients and presenting insights
- Preferred but not required: experience with A/B testing tools and campaign tracking implementation
- Preferred but not required: knowledge of Tag Manager and Search Console
- Preferred but not required: enhanced Excel or Google Sheets skills (formulas, pivot tables, charts)
- Preferred but not required: experience managing performance campaigns on Meta Ads
Benefits
Comp & perks- 100% Remote Work – Work from anywhere in the Philippines
- Flexible Hours – Own your time; work when you’re most productive, but it will require at least 3-4 hours of UK time overlap
- Global Client Exposure – Work with top international brands and agencies
- Professional Growth – Collaborate with other sharp minds across digital strategy, content, and analytics
- Potential for Long-Term Hire – If it’s a great fit, we’re open to growing with you
- GAIN Academy internal learning and development hub
- Leadership and Management development
- AI fluency development
- Mentoring
- Experiential workshops
- On-demand learning experiences
- Equal opportunities employment
