Principal Product Marketing Manager

Gainsight

. Own positioning, messaging, and the category narrative for Atlas end to end .

Posted 9/18/2026full-timeRemote • California • United StatesLead💰 $180,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive product marketing expertise with a focus on AI-native services, including the ability to craft compelling narratives, execute go-to-market strategies, and influence product direction. Proven experience in B2B tech environments, particularly in SaaS, with a strong emphasis on storytelling and collaboration with executive stakeholders.

Highest-signal resume keywords

10+ Years Product Marketing Experience0→1 Product Marketing ExperienceAI Product FluencyPositioning and Storytelling SkillsB2B Tech (SaaS) Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingGo-To-Market StrategyMarket ResearchPricing and PackagingNarrative DevelopmentAI Tools ProficiencyLaunch StrategyCategory CreationInfluencing Product DirectionExecution in Ambiguity

Soft Skills

Strong Bias to ActionEnergy for Undefined TerritoryCollaboration with ExecutivesDecision-Making Amid Ambiguity

Tools & Technologies

FigmaCanva

Industry Keywords

B2B TechSaaSAI-Native ServicesDemand GenerationCustomer InterviewsWin/Loss AnalysisStartup ExperienceProduct Line Management

About the role

Key responsibilities & impact

Own positioning, messaging, and the category narrative for Atlas end to end
Develop thought leadership about AI-native services and evolve the narrative as the market changes
Conduct primary research, customer and prospect interviews, and win/loss analysis
Build the go-to-market motion from scratch, including launch strategy and cadence
Provide pricing and packaging input
Create the first-call narrative, demo storyline, and seller enablement assets
Partner with Product and Engineering as the voice of the market
Translate buyer signals into roadmap influence and roadmap developments into commercial value
Partner with Demand Generation and Content to build demand for Atlas
Pioneer AI-native ways of working in the PMM function
Build agents, skills, and workflows to scale team operations
Document AI-native processes for organizational adoption
Act as a trusted delegate to the GM and executive leaders
Personally write narratives, build decks, and author positioning documents

Requirements

What you’ll need

10+ years of product marketing experience in B2B tech (SaaS preferred)
Exceptional positioning, writing, and storytelling skills
Demonstrated 0→1 product marketing experience, including launching a new product or creating a new category
Deep, hands-on fluency with AI products and the AI-forward buyer
Personal use of AI tools in work
Comfort operating with wide latitude and making decisions amid ambiguity
Experience influencing product direction and executive decision-making as a peer
Experience working with founders, GMs, or C-level stakeholders
Ability to move between big-picture strategy and detailed execution
Strong bias to action
Genuine energy for undefined territory
Nice to have: design skills and fluency in Figma and Canva
Nice to have: startup experience, particularly at seed through Series B stage
Nice to have: experience in a semi-independent product line or business unit
Nice to have: experience vibe coding prototypes, landing pages, and product imagery
Must be based in the USA
May require occasional travel, up to 10%

Benefits

Comp & perks

Commission based on performance
Participation in Gainsight’s equity program
Fully covered medical premiums (employee-only)
Flexible PTO
401(k) plan
Dental and vision coverage
Remote work options
$10,000 lifetime fertility stipend
Access to coworking spaces around the globe
Dedicated Recharge Holidays — one long weekend each quarter
Mentoring and career development opportunities