Gainsight

Product Marketing

• Own the Customer Success and Staircase product marketing strategy, including audience, market opportunity, positioning, competitive strategy, and go-to-market priorities
• Develop positioning and messaging for executive and technical audiences
• Lead the joint Customer Success and Staircase narrative through integration, including value proposition, migration and expansion story, naming, pricing, and packaging
• Own end-to-end go-to-market activities and lead cross-functional teams through product launches and updates
• Partner with Integrated Campaigns, Demand Generation, and Events to drive measurable business results
• Equip Sales and Success teams with enablement materials, including competitive agents, pitch decks, and feature materials
• Synthesize customer, market, and competitive insights to inform product strategy, roadmap prioritization, and commercialization plans
• Represent the product area in executive narratives, keynotes, conferences, and analyst engagements
• Pioneer AI-native processes, agents, and skills within the product marketing function
• Collaborate with Product, Sales/CS, Enablement, Design, and Operations teams
• Report to the Director, Product Marketing

Principal Product Marketing Manager, Customer Success

• Own positioning, messaging, and the category narrative for Atlas end to end
• Develop thought leadership about AI-native services and evolve the narrative as the market changes
• Conduct primary research, customer and prospect interviews, and win/loss analysis
• Build the go-to-market motion from scratch, including launch strategy and cadence
• Provide pricing and packaging input
• Create the first-call narrative, demo storyline, and seller enablement assets
• Partner with Product and Engineering as the voice of the market
• Translate buyer signals into roadmap influence and roadmap developments into commercial value
• Partner with Demand Generation and Content to build demand for Atlas
• Pioneer AI-native ways of working in the PMM function
• Build agents, skills, and workflows to scale team operations
• Document AI-native processes for organizational adoption
• Act as a trusted delegate to the GM and executive leaders
• Personally write narratives, build decks, and author positioning documents