Principal Product Marketing Manager, Customer Success

Gainsight

. Own the Customer Success and Staircase product marketing strategy, including audience, market opportunity, positioning, competitive strategy, and go-to-market priorities .

Posted 9/18/2026full-timeRemote • California • United StatesLead💰 $180,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in B2B Product Marketing, particularly in SaaS, with a strong focus on positioning, storytelling, and go-to-market strategies. Proficient in synthesizing market insights and collaborating with cross-functional teams to drive product success and measurable business results.

Highest-signal resume keywords

10+ Years Product Marketing ExperienceB2B Tech MarketingAI FluencyPositioning and Storytelling SkillsCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Marketing StrategyMarket Opportunity AnalysisCompetitive Strategy DevelopmentGo-To-Market ExecutionCustomer Insights SynthesisEnterprise Audience MarketingVibe Coding PrototypesVideo Creation and Editing

Soft Skills

Exceptional Writing SkillsCredible Peer to ExecutivesAbility to Drive Alignment

Tools & Technologies

FigmaCanvaAI Tools

Industry Keywords

SaaSCustomer SuccessProduct LaunchDemand GenerationIntegrated Campaigns

About the role

Key responsibilities & impact

Own the Customer Success and Staircase product marketing strategy, including audience, market opportunity, positioning, competitive strategy, and go-to-market priorities
Develop positioning and messaging for executive and technical audiences
Lead the joint Customer Success and Staircase narrative through integration, including value proposition, migration and expansion story, naming, pricing, and packaging
Own end-to-end go-to-market activities and lead cross-functional teams through product launches and updates
Partner with Integrated Campaigns, Demand Generation, and Events to drive measurable business results
Equip Sales and Success teams with enablement materials, including competitive agents, pitch decks, and feature materials
Synthesize customer, market, and competitive insights to inform product strategy, roadmap prioritization, and commercialization plans
Represent the product area in executive narratives, keynotes, conferences, and analyst engagements
Pioneer AI-native processes, agents, and skills within the product marketing function
Collaborate with Product, Sales/CS, Enablement, Design, and Operations teams
Report to the Director, Product Marketing

Requirements

What you’ll need

10+ years of product marketing experience in B2B tech (SaaS preferred)
Exceptional positioning, writing, and storytelling skills
Experience marketing to enterprise audiences, including complex buying committees and long sales cycles
Hands-on AI fluency and experience using AI tools
Ability to operate between big-picture strategy and detailed execution
Ability to act as a credible peer to executives and drive alignment
A knack for design and fluency in Figma and Canva (nice to have)
Experience vibe coding prototypes, landing pages, and product imagery (nice to have)
Experience with light video creation and editing (nice to have)
Role is based in the USA
Ability to travel occasionally, up to 15%

Benefits

Comp & perks

Commission based on performance
Participation in Gainsight’s equity program
Fully covered medical premiums (employee-only)
Flexible PTO
401(k) plan
Dental and vision coverage
Remote work options
$10,000 lifetime fertility stipend
Access to coworking spaces around the globe
Dedicated Recharge Holidays — one long weekend each quarter
Mentoring and career development opportunities